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VANCL: China’s Clothing Giant Stumbles Back From the Brink

by Deng Yuanyuan | Sep. 12 2016

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

#Apparel, #Marketing, #Chinese Consumers, #Online retail

Build Your Career and Build Your Personal Brand

by Bennett Voyles | Aug. 31 2016

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

#Shine and Rise series, #Personal branding, #Career

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#eBay, #Alibaba, #Internet, #Apps, #Mobile Advertising, #Mobile Internet, #Sina Weibo, #Weibo, #WeChat, #Taobao, #Weixin, #Slider, #E-Commerce, #Digital Marketing, #Mobile App

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 6 2013

#Search Advertising, #Sina Weibo, #Sina, #Tencent, #WeChat, #Social Media, #Weixin, #Slider, #Baidu, #Search Engines, #Alibaba, #Apps, #Mobile Apps, #Mobile Internet

Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 5 2013

#Mobile Internet, #Mobile Web, #Taobao, #Apple, #Made in China, #App, #Slider, #Apps, #Mobile Ad, #Mobile Advertising, #Mobile Apps

Mobile Advertising: Tailor-Made in China

China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of.

by Liz | Apr. 10 2013

#Slider, #Enlight Media, #Lost in Thailand, #Chinese Films

Lost in Thailand: Revolutionizing China’s Movie Market

Lost in Thailand, a Chinese slapstick comedy, recently created a box office record of sorts. Released in China on December.

by Li Yang | Mar. 29 2013

##Fourth-Tier Cities, #KFC, ##Philips, #MNC Strategy in China, #Slider, #MNCs, #Apple, #Multinational Company

China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities.

by Berken Byrne | Feb. 18 2013

#Innovation, ##Corporate Culture, #Creativity

‘Creating’ Creativity

A recent global IBM CEO survey says that the majority of CEOs who participated believe the key to navigating today.

by zhangkaifu | Feb. 14 2013

#Chinese Luxury Brands, #Luxury Brands, #Louis Vuitton, #Vincent Bastien, #Slider

Decoding Luxury Brand Management

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or.

by Neelima | Jan. 7 2013

#Olympics, #Aigo, #Electronics, #Feng Jun, #Formula 1, #Sponsorship, #Globalization

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

#Noam Wasserman, #Hypergrowth, #Geoffrey Moore, #High Growth

The High-Growth Conundrum: Marketing at Hyperspeed

Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth.

by Bennett Voyles | Dec. 5 2012

#Retail, #E-Commerce in China, #Gang Yu, #Yihaodian, #Virtual Supermarkets

Yihaodian Chairman Gang Yu on Crafting a Sophisticated e-Commerce Strategy

Some time in the middle of last year, subway commuters in Beijing and Shanghai stumbled across an interesting experiment–the.

by Neelima | Nov. 27 2012

#Gang Yu, #Yihaodian, #E-Commerce in China

Yihaodian Chairman Gang Yu on e-Commerce in China

At last count, China had nearly 538 million internet users–a number that is growing everyday. Out of these 538.

by Neelima | Nov. 27 2012

#Branding, #Marketing, #Made in China, #Value Chain

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

Understand China from the inside

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