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Build Your Career and Build Your Personal Brand

by Bennett Voyles | Aug. 31 2016

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

Building a Brand Identity to Create a High-Value Company

by Bennett Voyles | Aug. 29 2016

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 5 2013

Mobile Advertising: Tailor-Made in China

China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of.

by Liz | Apr. 10 2013

Lost in Thailand: Revolutionizing China’s Movie Market

Lost in Thailand, a Chinese slapstick comedy, recently created a box office record of sorts. Released in China on December.

by Li Yang | Mar. 29 2013

China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities.

by Berken Byrne | Feb. 18 2013

‘Creating’ Creativity

A recent global IBM CEO survey says that the majority of CEOs who participated believe the key to navigating today.

by zhangkaifu | Feb. 14 2013

Decoding Luxury Brand Management

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or.

by Neelima | Jan. 7 2013

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

The High-Growth Conundrum: Marketing at Hyperspeed

Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth.

by Bennett Voyles | Dec. 5 2012

Yihaodian Chairman Gang Yu on Crafting a Sophisticated e-Commerce Strategy

Some time in the middle of last year, subway commuters in Beijing and Shanghai stumbled across an interesting experiment–the.

by Neelima | Nov. 27 2012

Yihaodian Chairman Gang Yu on e-Commerce in China

At last count, China had nearly 538 million internet users–a number that is growing everyday. Out of these 538.

by Neelima | Nov. 27 2012

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

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