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Who Benefits from Alibaba’s Singles Day?

by Brian Viard | Nov. 18 2016

It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.

#Alibaba, #COnsumer, #singles day sales, #Invisible Hand Revealed

Coffee in China: A New Beverage for a New Age

by Tom Nunlist | Oct. 26 2016

In the past two decades, coffee has been making significant in-roads in China. Although it might not be a.

#Coffee, #Chinese Consumers, #Costa China

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Facebook, #Creativity, #Social Media, #Research, #Apple, #Slider, #R&D, #Marketing Strategy, #Innovation

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

#Clorox, #Slider, #Fair Trade Coffee, #Socially Responsible Products, #Tom's of Maine, #Corporate Social responsibility, #Ben and Jerry's

Will you pay more for fair trade coffee?

Awareness about socially responsible products is increasing, but are consumers willing to pay a premium for them? Fair trade coffee.

by Neelima Mahajan | Apr. 22 2014

#Chinese Films, #Invisible Hand Revealed, #Brian Viard, #Movie Industry, #Slider

Box Office Sales: It’s all a Matter of Timing (Part 2)

Last time I discussed how important movie-release timing is to box office sales in the US and how studios.

by Brian Viard | Apr. 17 2014

#Film Production, #Game Theory, #Marketing Strategy, #Movie Industry, #Slider, #Invisible Hand Revealed

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

#Consumers, #Automobiles, #Chinese Car Market, #BYD, #Electric Vehicles, #Elon Musk, #Slider, #EV, #Tesla, #Electric Cars

Tesla in China: Elon Musk’s Litmus Test

Will the ‘fair price’ strategy help electric car manufacturer Tesla in China? Elon Musk, the maverick founder and CEO of.

by Kiran Yadav | Apr. 2 2014

#Apple, #Slider, #Wal-Mart, #Jonah Berger, #Malcolm Gladwell

Contagious: Jonah Berger on why some things catch on

In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind.

by Neelima | Mar. 20 2014

#Marketing, #Slider, #Intellectual Property, #Marketing Mix, #Counterfeits, #Branding

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

#Marketing Models, #Digital Marketing, #Slider, #Marketing Mix

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

#Tencent, #Mobile Advertising, #Cannes, #Slider

The Next Advertising Revolution

Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the.

by Chen Xiaorui | Aug. 27 2013

#Branding, #Infographic, #Top Chinese Brands, #Slider

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

#Mobile Apps, #Sina, #WeChat, #Mobile App, #Online Privacy, #Snapchat, #Square, #Tencent, #Alibaba

Digital Marketing and China’s Expanding Internet: Disruptive Technology, Mobile Advertising and Online Privacy

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 12 2013

#E-Commerce, #eBay, #Alibaba, #Mobile Advertising, #Tmall, #Sina Weibo, #Search Advertising, #Tencent, #Advertising, #Weibo, #Slider, #Taobao

Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 7 2013

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