CKGSB website

CKGSB Knowledge

Marketing

Coffee in China: A New Beverage for a New Age

by Tom Nunlist | Oct. 26 2016

In the past two decades, coffee has been making significant in-roads in China. Although it might not be a.

VANCL: China’s Clothing Giant Stumbles Back From the Brink

by Deng Yuanyuan | Sep. 12 2016

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

Read

Will you pay more for fair trade coffee?

Awareness about socially responsible products is increasing, but are consumers willing to pay a premium for them? Fair trade coffee.

by Neelima Mahajan | Apr. 22 2014

Box Office Sales: It’s all a Matter of Timing (Part 2)

Last time I discussed how important movie-release timing is to box office sales in the US and how studios.

by Brian Viard | Apr. 17 2014

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

Tesla in China: Elon Musk’s Litmus Test

Will the ‘fair price’ strategy help electric car manufacturer Tesla in China? Elon Musk, the maverick founder and CEO of.

by Kiran Yadav | Apr. 2 2014

Contagious: Jonah Berger on why some things catch on

In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind.

by Neelima | Mar. 20 2014

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

The Next Advertising Revolution

Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the.

by Chen Xiaorui | Aug. 27 2013

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

Digital Marketing and China’s Expanding Internet: Disruptive Technology, Mobile Advertising and Online Privacy

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 12 2013

Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 7 2013

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 6 2013

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter