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The Talking Cure: A Closer Look at the Bull Market in Business Storytelling

by Bennett Voyles | Jan. 3 2017

Storytelling is a reliable way to reach audiences. According to storytelling experts, organizing stories in a form that connects to.

#storytelling in business

Not Just Another Day in the Park

by Brian Viard | Dec. 1 2016

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.

#Competition, #Invisible Hand Revealed, #Disneyland, #Strategy, #Wanda Theme Park

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Creativity, #Leadership, #Environment, #Video Interview, #Risk, #Design Thinking, #Silicon Valley, #Management, #R&D, #Innovation, #Slider

The Importance of Creativity in Business

NYU-Stern professor Kim Corfman on the importance of creativity in business and the role of culture in spurring or.

by Neelima Mahajan | Aug. 13 2014

#Consumers, #E-Books, #eCommerce, #E-reading, #Amazon, #Fire Phone, #Jeff Bezos, #Technology, #Kindle, #Business Models, #Slider, #Marketing Strategy, #Google, #Smartphone

Can Amazon’s Fire Phone Replicate the Kindle’s Success?

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.

by Major Tian | Aug. 5 2014

#Consumers, #Facebook, #Social Media, #Consumer Behavior, #Advertising, #Sheryl Sandberg, #Slider

Facebook’s Social Experiment: A Marketer’s Perspective

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

by Major Tian | Jul. 29 2014

#Android, #Galaxy, #Samsung, #Xiaomi, #Chinese Market, #Chinese Consumers, #Apple, #Lenovo, #iPhone, #Nokia, #Smartphone, #Slider

Samsung in China: A Tenuous Hold

Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.

by Matthew Fulco | Jul. 28 2014

#Housing Prices, #PBOC, #Chinese Real Estate, #US invest, #Alibaba, #Wall Street, #Slider, #IPOs, #Crowdfunding, #Chinese Economy, #Economic Growth, #Property, #Chinese Company

China Roundup: Chinese economy grew 7.5% in Q2; Alibaba delays IPO; and another bond market default on the horizon

The week that was: the Chinese economy clocked 7.5% growth; new home prices still in a tailspin; Shanxi-based.

by Major Tian | Jul. 18 2014

#Globalization, #Marketing, #Chinese Brands, #Slider, #Made in China, #Business Strategy, #Samsung, #Chinese Company, #Branding, #Huawei, #Lenovo

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

#Slider, #Mobile Advertising, #Mobile Apps, #Advertising, #The Economist, #Andrew Rashbass, #Journalism, #E-reading, #Chris Stibbs, #Technology, #Native Advertising, #Media

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

#Tencent, #Mobile Apps, #WeChat, #Freemium, #Slider, #Wandoujia, #Hot Issues in China, #Game Industry, #Game Industry in China

China’s Mobile Gaming Companies and the Battle for Users

China’s mobile gaming companies are using every trick in the book to lure users in what is now.

by Iris Mir | May. 27 2014

#EV, #Tesla, #Branding, #Automobiles, #Local Brands, #Marketing, #BYD, #Electric Vehicles, #Slider, #Elon Musk

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

#Youku, #Slider, #Phoenix Media, #Government Control, #Broadcasting, #Pheonix New Media, #Sohu, #Xiaomi, #CCTV, #Advertising, #Online video

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

#Ferrari, #Consumers, #Chinese Market, #Automobiles, #Edwin Fenech, #Slider, #Chinese Car Market, #China Strategy, #Formula 1, #Manufacturing, #Rolls Royce

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

#L'Oreal, #MNC Strategy in China, #Slider, #MNCs, #P&G, #Cosmetics, #Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao, #Garnier, #Industry

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

Understand China from the inside

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