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Not Just Another Day in the Park

by Brian Viard | Dec. 1 2016

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.

Who Benefits from Alibaba’s Singles Day?

by Brian Viard | Nov. 18 2016

It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Can Amazon’s Fire Phone Replicate the Kindle’s Success?

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.

by Major Tian | Aug. 5 2014

Facebook’s Social Experiment: A Marketer’s Perspective

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

by Major Tian | Jul. 29 2014

Samsung in China: A Tenuous Hold

Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.

by Matthew Fulco | Jul. 28 2014

China Roundup: Chinese economy grew 7.5% in Q2; Alibaba delays IPO; and another bond market default on the horizon

The week that was: the Chinese economy clocked 7.5% growth; new home prices still in a tailspin; Shanxi-based.

by Major Tian | Jul. 18 2014

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

China’s Mobile Gaming Companies and the Battle for Users

China’s mobile gaming companies are using every trick in the book to lure users in what is now.

by Iris Mir | May. 27 2014

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

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