The Talking Cure: A Closer Look at the Bull Market in Business Storytelling
| Jan. 3 2017
Storytelling is a reliable way to reach audiences. According to storytelling experts, organizing stories in a form that connects to.
Not Just Another Day in the Park
| Dec. 1 2016
Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.
CKGSB Knowledge is the school's quarterly English language publication.Read
The Importance of Creativity in Business
NYU-Stern professor Kim Corfman on the importance of creativity in business and the role of culture in spurring or.
| Aug. 13 2014
Can Amazon’s Fire Phone Replicate the Kindle’s Success?
Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.
| Aug. 5 2014
Facebook’s Social Experiment: A Marketer’s Perspective
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.
| Jul. 29 2014
Samsung in China: A Tenuous Hold
Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.
| Jul. 28 2014
China Roundup: Chinese economy grew 7.5% in Q2; Alibaba delays IPO; and another bond market default on the horizon
The week that was: the Chinese economy clocked 7.5% growth; new home prices still in a tailspin; Shanxi-based.
| Jul. 18 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.
| Jul. 1 2014
Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.
| Jun. 9 2014
China’s Mobile Gaming Companies and the Battle for Users
China’s mobile gaming companies are using every trick in the book to lure users in what is now.
| May. 27 2014
Can BYD Auto Go Head to Head with Tesla?
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.
| May. 20 2014
Can Phoenix New Media win over Chinese viewers?
Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.
| May. 15 2014
Ferrari in China: Turbo Brand
In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.
| May. 14 2014
In China’s Cosmetics Market Beauty is Pocket Deep
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.
| May. 8 2014