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Going Global

by Mark Andrews | Mar. 19 2020

China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.

Africa Calling: How Transsion Rose to Dominate the African Phone Market

by Colin Peebles Christensen | Dec. 3 2018

Shenzhen-based smartphone maker Transsion Holdings has followed an unlikely path to success.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Brave New Booksellers: E-Book Production, Marketing and Sales

The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.

by Bennett Voyles | Mar. 13 2017

Ad It Up: Advertising Spending in China is Evolving

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

by CKGSB Knowledge | Jan. 18 2017

The Talking Cure: Pay Attention to Counter Narratives

Telling and retelling stories is one of humanity’s most durable characteristics: Harvard linguist Michael Witzel has argued that most.

by Bennett Voyles | Jan. 16 2017

The Talking Cure: A Closer Look at the Bull Market in Business Storytelling

Storytelling is a reliable way to reach audiences. According to storytelling experts, organizing stories in a form that connects to.

by Bennett Voyles | Jan. 3 2017

Not Just Another Day in the Park

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.

by Brian Viard | Dec. 1 2016

Who Benefits from Alibaba’s Singles Day?

It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.

by Brian Viard | Nov. 18 2016

Coffee in China: A New Beverage for a New Age

In the past two decades, coffee has been making significant in-roads in China. Although it might not be a.

by Tom Nunlist | Oct. 26 2016

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

Build Your Career and Build Your Personal Brand

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

by Bennett Voyles | Aug. 31 2016

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

Chinese Consumers Up Their Vanity Spending

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

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