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Marketing
A Growing Forest
| Nov. 8 2022
Genki Forest has successfully challenged the perception that China’s beverage industry belongs to established brands.
Going Global
| Mar. 19 2020
China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.
Africa Calling: How Transsion Rose to Dominate the African Phone Market
Shenzhen-based smartphone maker Transsion Holdings has followed an unlikely path to success.
| Dec. 3 2018
Brave New Booksellers: E-Book Production, Marketing and Sales
The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.
| Mar. 13 2017
Ad It Up: Advertising Spending in China is Evolving
China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.
| Jan. 18 2017
The Talking Cure: Pay Attention to Counter Narratives
Telling and retelling stories is one of humanity’s most durable characteristics: Harvard linguist Michael Witzel has argued that most.
| Jan. 16 2017
The Talking Cure: A Closer Look at the Bull Market in Business Storytelling
Storytelling is a reliable way to reach audiences. According to storytelling experts, organizing stories in a form that connects to.
| Jan. 3 2017
Not Just Another Day in the Park
Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.
| Dec. 1 2016
Who Benefits from Alibaba’s Singles Day?
It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.
| Nov. 18 2016
Coffee in China: A New Beverage for a New Age
In the past two decades, coffee has been making significant in-roads in China. Although it might not be a.
| Oct. 26 2016
VANCL: China’s Clothing Giant Stumbles Back From the Brink
China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.
| Sep. 12 2016
Build Your Career and Build Your Personal Brand
In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.
| Aug. 31 2016
Building a Brand Identity to Create a High-Value Company
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
| Aug. 29 2016
How to Create Your Product Differentiation Strategy
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
| Aug. 24 2016
