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eCommerce

Alibaba’s Massive IP Protection Challenge

by David Friesen | Jan. 27 2016

Alibaba, China’s largest e-commerce firm, recently smashed global records for its ‘Single’s Day’ promotion on 11th November.

Is Time Running Out For Luxury in China?

by Deng Yuanyuan and Li Hui | Jan. 25 2016

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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What will Showrooming do to Brick and Mortar Retail in China?

Will the rise of e-commerce and “showrooming” kill traditional retail? Brick and mortar retail once felt fairly brick-like.

by Bennett Voyles | May. 15 2013

Transitioning Online: Suning’s e-Commerce Strategy

Sun Weimin, Vice-President of China’s electronics giant Suning, on the company’s foray into e-commerce and the.

by Crystal Niu | Apr. 30 2013

China’s E-commerce Consumers Wise-Up

Increasingly sophisticated online consumers are pushing China’s cyber retailers to the next level Just as clever marketers have whittled.

by Engen Tham | Apr. 25 2013

Digital Promised Land: Retailers Look to E-Commerce to Succeed in China

Can Western retail brands make it big in China’s e-market? In September 2012, The Home Depot announced that.

by Daniel Garst | Apr. 15 2013

Mobile Advertising: Tailor-Made in China

China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of.

by Liz | Apr. 10 2013

Download the March 2013 issue of CKGSB Magazine: Tapping homegrown innovation

You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER.

by CKGSB Knowledge | Mar. 25 2013

Consumer Behavior 2.0

Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of.

by zhangkaifu | Feb. 20 2013

Social Commerce in China Goes Beyond Sharing

Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. 11th November 2012.

by Iris Mir | Jan. 28 2013

Yihaodian Chairman Gang Yu on Crafting a Sophisticated e-Commerce Strategy

Some time in the middle of last year, subway commuters in Beijing and Shanghai stumbled across an interesting experiment–the.

by Neelima | Nov. 27 2012

Yihaodian Chairman Gang Yu on e-Commerce in China

At last count, China had nearly 538 million internet users–a number that is growing everyday. Out of these 538.

by Neelima | Nov. 27 2012

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

Invisible Hand Revealed: Games Firms Play

  Why the price wars in Chinese e-commerce might end up becoming a race to the bottom for the.

by Brian Viard | Oct. 10 2012

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