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Branding

Is Time Running Out For Luxury in China?

by Deng Yuanyuan and Li Hui | Jan. 25 2016

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash.

Uniqlo in China: New Threads

by Helen Roxburgh | Jan. 19 2016

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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“New luxury” and the rise of a Chinese luxury clothing brand

Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and.

by CKGSB Knowledge | Mar. 12 2012

It’s about more than just the money

When online retailer Jingdong Mall, also known as 360buy.com, announced its plans to raise up to $5 billion for.

by Teng Bingsheng | Jan. 18 2012

Doing Business with China: The Power of Local

The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local.

by Sam Waldo | Jan. 18 2012

Pearl River Piano: Building a Chinese brand for the global market

Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone.

by CKGSB Knowledge | Aug. 27 2010

E-tail versus retail: Can upstart company 360Buy succesfully compete with the two reigning giants of the appliance market?

When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the.

by CKGSB Knowledge | Nov. 8 2009

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