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Branding

The Talking Cure: Storytelling As a Sales and Management Tool

by Bennett Voyles | Dec. 12 2016

Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.

#corporate storytelling, #storytelling in business

Dorie Clark on Defining Your Personal Brand

by Bennett Voyles | Sep. 19 2016

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.

#Conversation, #Q&A, #Shine and Rise series, #Personal branding

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Lei Jun, #Branding, #Weibo, #Social Media, #Xiaomi, #Marketing Strategy, #Twitter, #JD.com, #Infiniti, #Slider, #Meizu

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

#Consumer Behavior, #Google, #Coca-cola, #Brand Loyalty, #The Brave Old World Series, #Slider

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

#Chinese Consumers, #Outbound Market, #Slider, #Yidao Yongche, #Branding, #Consumer Behavior, #Tourism, #Advertising

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

#Baidu, #Mobile Payments, #Government Regulation, #Uber, #Car Rental, #Slider, #Didi Dache, #Kuaidi Dache, #Yidao Yongche

Yidao Yongche: Is China’s Uber Better than Uber?

In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And.

by Major | Jan. 7 2015

#Slider, #Didi Dache, #Competition, #Kuaidi Dache, #Taxi App, #Business Models, #Baidu, #Government Regulation, #Uber, #Car Rental

Uber in China: In for the Long Haul?

Uber has plunged headlong into China’s immensely complex and hypercompetitive transportation and taxi app market. Can it win.

by Major | Dec. 22 2014

#Social Media, #Apple, #Twitter, #Slider, #Digital Marketing, #Li Ning, #BMW, #Brand Loyalty

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

#Slider, #Coca-cola, #Globalization, #Marketing, #Consumer Behavior, #Cadillac

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

#Chinese Market, #Slider, #L'Oreal, #Competition, #Chinese Consumers, #Positioning, #Japan, #Proya, #E-Commerce, #Globalization, #Cosmetics

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.

by Li Hui | Nov. 5 2014

#Slider, #Marketing Strategy, #Sponsorship, #Video Interview, #BMW, #Daniel Kirchert, #Automobiles, #Infiniti, #Nissan, #Chinese Car Market, #Localization

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

#Slider, #Haier, #Quality Control, #GE, #Leadership, #Business Model Innovation, #Chinese Company, #Manufacturing, #Management

How CEO Zhang Ruimin Reinvented Haier – Three Times Over

Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world.

by Neelima Mahajan | Sep. 2 2014

#Smartphone, #Slider, #Android, #Galaxy, #Samsung, #Xiaomi, #Chinese Market, #Chinese Consumers, #Apple, #Lenovo, #iPhone, #Nokia

Samsung in China: A Tenuous Hold

Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.

by Matthew Fulco | Jul. 28 2014

#Marketing, #Chinese Brands, #Slider, #Made in China, #Business Strategy, #Samsung, #Chinese Company, #Branding, #Huawei, #Lenovo, #Globalization

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

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