The Talking Cure: Storytelling As a Sales and Management Tool
| Dec. 12 2016
Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.
Dorie Clark on Defining Your Personal Brand
| Sep. 19 2016
With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.
CKGSB Knowledge is the school's quarterly English language publication.Read
Marketing in the Moment
Social media can be a great tool for marketing in the moment. Also the worst.
| Jun. 10 2015
Brave Old World: The Art of Reviving a Brand
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.
| May. 14 2015
How Brands are Falling in Love With Chinese Tourists
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.
| Apr. 7 2015
Yidao Yongche: Is China’s Uber Better than Uber?
In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And.
| Jan. 7 2015
Uber in China: In for the Long Haul?
Uber has plunged headlong into China’s immensely complex and hypercompetitive transportation and taxi app market. Can it win.
| Dec. 22 2014
Tom Doctoroff on Marketing in the Digital Era
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.
| Nov. 26 2014
Coke’s Secret Formula: Cultural Equity
University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
| Nov. 24 2014
How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.
| Nov. 5 2014
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014
How CEO Zhang Ruimin Reinvented Haier – Three Times Over
Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world.
| Sep. 2 2014
Samsung in China: A Tenuous Hold
Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.
| Jul. 28 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.
| Jul. 1 2014