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Branding

The Talking Cure: Storytelling As a Sales and Management Tool

by Bennett Voyles | Dec. 12 2016

Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.

Dorie Clark on Defining Your Personal Brand

by Bennett Voyles | Sep. 19 2016

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

Yidao Yongche: Is China’s Uber Better than Uber?

In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And.

by Major | Jan. 7 2015

Uber in China: In for the Long Haul?

Uber has plunged headlong into China’s immensely complex and hypercompetitive transportation and taxi app market. Can it win.

by Major | Dec. 22 2014

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.

by Li Hui | Nov. 5 2014

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

How CEO Zhang Ruimin Reinvented Haier – Three Times Over

Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world.

by Neelima Mahajan | Sep. 2 2014

Samsung in China: A Tenuous Hold

Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands.

by Matthew Fulco | Jul. 28 2014

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

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