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Consumer Behavior 2.0

Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of.

by zhangkaifu | Feb. 20 2013

‘Creating’ Creativity

A recent global IBM CEO survey says that the majority of CEOs who participated believe the key to navigating today.

by zhangkaifu | Feb. 14 2013

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

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