CKGSB website

CKGSB Knowledge

Matthew Jukes and Yan Ruiying

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

Understand China from the Inside

Subscribe to our monthly newsletter today!