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Li Hui

#Starbucks, #Localization, #Chinese Consumers, #China-fication, #Slider, #China Strategy

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

#Lei Jun, #Branding, #Weibo, #Social Media, #Xiaomi, #Marketing Strategy, #Twitter, #JD.com, #Infiniti, #Slider, #Meizu

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

#Infographics, #Slider, #Smart Home, #Xiaomi, #Haier, #Baidu, #Alibaba, #JD.com

The Next Big Gold Rush: China’s Smart Home Market

Several companies—from tech giants like Alibaba to durables manufacturers like Haier—are betting big on the Smart Home market.

by Li Hui | May. 29 2015

#Xiaomi, #Haier, #Electronics, #Alibaba, #JD.com, #Slider, #Infographics, #Smart Home

Future Perfect: Smart Home Technologies Take Off

Smart Home technologies are out to change the way we live and make our life more efficient.

by Li Hui | May. 28 2015

#Made in China, #Exports, #Chinese Economy, #Lianghui, #Slider, #Manufacturing, #Innovation

Made in China 2025: Chinese Manufacturing to Get a Makeover

With the Made in China 2025 plan, the government is trying to give the manufacturing sector a major boost. A.

by Li Hui | May. 21 2015

#Branding, #Tmall, #eCommerce, #Online Shopping, #Entrepreneurship, #Business Models, #Apparel, #Slider

An All-Click-No-Mortar Approach to China’s Fast Fashion Market

Chinese fast fashion brand Handuyishe is beating well-established rivals by focusing exclusively on e-commerce. Why is that a.

by Li Hui | May. 7 2015

#Investment, #Infrastructure, #World Bank, #Slider, #AIIB, #Japan, #Loans

Why the Asian Infrastructure Investment Bank Matters

The Asian Infrastructure Investment Bank has ruffled many feathers even before its formal launch. We bring you the lowdown on.

by Li Hui | Apr. 27 2015

#Uber, #Didi Dache, #Kuaidi Dache, #Yidao Yongche, #Slider, #Localization, #Marketing Strategy

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

#Slider, #Infographics, #Lei Jun, #Xiaomi, #Apple, #Globalization, #Business Models, #Start-ups, #Smartphone

The Rise and Rise of Xiaomi, China’s $45-billion Start-up

As Chinese tech company Xiaomi completes a phenomenal five years, we take you through the major milestones in its journey.

by Li Hui | Apr. 10 2015

#Branding, #Consumer Behavior, #Tourism, #Advertising, #Chinese Consumers, #Outbound Market, #Slider, #Yidao Yongche

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

#Smog, #GDP Growth, #Slider, #Infographics, #Xiaomi, #Lianghui, #Housing, #Baidu, #CPPCC, #NPC

What’s Ahead for the Chinese Economy? 2015 Lianghui Wrap-Up

The key takeaways from the 2015 Lianghui, the two annual meetings that set the agenda for the Chinese economy.

by Li Hui | Mar. 17 2015

#SOEs, #Internet of Things, #Manufacturing, #eCommerce, #Innovation, #Made in China, #Slider, #Infographics, #Lianghui

Six Buzzwords from the 2015 Lianghui

A quick guide to some of the hottest topics that came up during the 2015 Lianghui, the two annual meetings.

by Li Hui | Mar. 10 2015

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