Jill Petzinger Archives - CKGSB

Jill Petzinger

#Broadcasting, #Pheonix New Media, #Sohu, #Xiaomi, #CCTV, #Advertising, #Online video, #Youku, #Slider, #Phoenix Media, #Government Control

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

#Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao, #Garnier, #Industry, #L'Oreal, #MNC Strategy in China, #Slider, #MNCs, #P&G, #Cosmetics

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.

by Jill Petzinger | May. 8 2014

#Film Production, #Wanda, #Slider, #Chinese Films, #Cultural Industry, #Hollywood

China’s Movie Market: Screening for Gold

What are foreign production companies up against in the race to win in China, the world’s second-largest movie.

by Jill Petzinger | Jan. 14 2014