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Brian Viard

Alibaba, Tencent and Walled Gardens: History Repeats Itself

In a bid to prevent users from venturing out of their proprietary environment, Alibaba and Tencent are aggressively adopting a.

by Brian Viard | May. 19 2015

Creating Customer Value is Not Enough

The price you are able to command for your services doesn’t just depend on how much customer value you.

by Brian Viard | Apr. 1 2015

Should the Liquor Tax in China be Higher?

Liquor tax in China is lower than in most other countries. Prof Brian Viard on whether there is a case.

by Brian Viard | Jan. 27 2015

When your Bank Interest is a Basketful of Vegetables

CKGSB professor Brian Viard on why Chinese banks are resorting to paying bank interest through Mercedes Benz cars, iPhones and.

by Brian Viard | Jan. 13 2015

Railroaded? The Logic Behind Merging Two Chinese Train Manufacturers

Examining the possible reasons behind the merger of two Chinese train manufacturers, China CNR Corp. and CSR Corp.

by Brian Viard | Dec. 9 2014

Learning from Market Entry: Keep Your Entrants Imaginary

What industry incumbents can learn from the forces that guide market entry.

by Brian Viard | Oct. 28 2014

Deciding to Invest in Something? Bear in Mind the Opportunity Cost

By using the principle of opportunity cost, Chinese companies can make better investment decisions.

by Brian Viard | Sep. 23 2014

Will Competition Work in Chinese Industries?

Can increased competition in Chinese industries help the country meet its goals for greater reforms? During last November’s Third.

by Brian Viard | Aug. 12 2014

Restrictions on New Car Purchases: An Economist’s Road Trip

Various cities across China are restricting new car purchases in an effort to curb pollution and traffic using either auctions.

by Brian Viard | Jul. 9 2014

China’s Salt Monopoly: Cracking Down on Illegal Contraband

China’s 2,132-year old salt monopoly and why it makes sense to finally end it. Early last.

by Brian Viard | Jun. 11 2014

Box Office Sales: It’s all a Matter of Timing (Part 2)

Last time I discussed how important movie-release timing is to box office sales in the US and how studios.

by Brian Viard | Apr. 17 2014

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

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