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Brian Viard

Getting Bikes off the Streets Helps Bike-Sharing Firms

China's bike-sharing regulations accomplished what the firms wanted to do on their own, but were unlikely to achieve.

by Brian Viard | Dec. 18 2020

How to Design Your Next Product? Damage It

In this series of articles, Professor Viard discusses the role of economics in everyday life in China and the world.

by Brian Viard | Oct. 27 2020

An Intentional Misprint

In this series of articles, Professor Viard discusses the role of economics in everyday life in China and the world.

by Brian Viard | Sep. 29 2020

Not Just Another Day in the Park

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.

by Brian Viard | Dec. 1 2016

Who Benefits from Alibaba’s Singles Day?

It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.

by Brian Viard | Nov. 18 2016

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

Countering Supplier Power: Can an Employee be Too Good?

Managers instinctively think about the threat of competitors because they can push down prices and lower profits. But there are.

by Brian Viard | Mar. 9 2016

Market Entry: To Boldly Go Where Others Have Gone Before

The opening of the 1960s television show Star Trek which followed the voyages of the Starship Enterprise explained that its.

by Brian Viard | Dec. 22 2015

Price Wars and Why Companies Just Can’t Get Along

When I was in grade school, fights would occasionally break out on the playground. The commencement of these fights was.

by Brian Viard | Nov. 3 2015

China’s Pollution Tax: Putting a Price on Pollution

In a bid to improve the environment, the Chinese government is considering imposing a pollution tax. But how exactly should.

by Brian Viard | Sep. 15 2015

Externalities and Minding Other People’s Business

When externalities are present, decisions optimal for the person making them are not necessarily optimal for society. So what can.

by Brian Viard | Aug. 24 2015

China Film Group and the Art of Playing Favorites in China’s Movie Market

How gatekeeping by the China Film Group is altering the dynamics of Hollywood blockbusters in China.

by Brian Viard | Jul. 15 2015

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