As the country strives to be a consumer-based economy, it is not surprising that advertising spending in China has risen by leaps and bounds the past few years, especially as the population becomes more affluent and middle class, and even expects tailored ads. However, the ad spend is also changing to reflect the times. Mobile spending has risen by ten-fold over the past three years, while print spending is slowly dropping off. Outdoor ads see consistent growth, while online advertising in 2015 was not as popular as it was in 2014. More changes are sure to come along as the digital disruption continues.
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Our Programs
Building Digital Ecosystems
Jointly offered by CKGSB and IMD Business School, this program offers a comprehensive understanding of successful digital ecosystems from both China and the USA through the latest case studies and cutting-edge research.
LocationChina
DateNov 6-10, 2023
LanguageEnglish
Luxury Management: Food, Fashion & Furniture
Global Unicorn Program Series
Co-developed by CKGSB and SDA Bocconi School of Management, this program unravels luxury management—particularly in the food, fashion and furniture sectors—and emerging technologies, such as Fintech and AI.
LocationMilan
DateNov 13-16, 2023
LanguageEnglish
Emerging Tech Management Week: Silicon Valley
Co-developed by CKGSB, UC Berkeley College of Engineering, and IE Business School, this program equips participants with proven strategies, cutting-edge research, and the best-in-class advice to fuel innovation, seize emerging tech developments, and catalyse transformation within their organization.
LocationBerkeley, USA
DateNov 5-11, 2023
LanguageEnglish
Frontiers in Social Innovation
Global Unicorn Program Series
In collaboration with the Stanford Center for Professional Development (SCPD), this CKGSB program equips entrepreneurs, intrapreneurs and key stakeholders with the tools, insights, and skills necessary to lead a new generation of unicorn companies.
LocationStanford, California, USA
DateDec 11-15, 2023
LanguageEnglish
