CKGSB Faculty | ZHU Rui (Juliet)

ZHU Rui (Juliet)

Professor of Marketing
Director of Social Innovation and Branding Center
Director of ESG and Social Innovation Center

PhD, University of Minnesota

Areas of Expertise

Behavioral science, Social Innovation, Business-for-Good, Prosocial Behavior

BIO

ACHIEVEMENTS

PUBLICATIONS

Understand China from the Inside

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