CKGSB Faculty | ZHU Rui (Juliet)

ZHU Rui (Juliet)

Professor of Marketing, Academic Director for EMBA and Executive Education Programs

PhD, University of Minnesota

Areas of Expertise

Branding, Consumer Behavior, Consumer Information Processing and Psychology, Corporate Social Responsibility, Design and Structural Effects of Physical Environment, Innovative Business Models, Modern Philanthropy, Tencent

BIO

ACHIEVEMENTS

RESEARCH

PUBLICATIONS

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