CKGSB Faculty | ZHU Rui (Juliet)

ZHU Rui (Juliet)

Professor of Marketing, Director of Social Innovation and Business for Good Center, Director of Common Prosperity and Social Innovation Center

PhD, University of Minnesota

Areas of Expertise

Branding, Consumer Behavior, Consumer Information Processing and Psychology, Corporate Social Responsibility, Design and Structural Effects of Physical Environment, Innovative Business Models, Modern Philanthropy, Tencent

BIO

ACHIEVEMENTS

RESEARCH

PUBLICATIONS

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