E-Commerce, Product Customization, Product Differentiation, Product Line Design and Pricing, Word of Mouth Marketing
Phone: +86 10 8518 8858 ext. 3314
Associate Professor of Marketing
PhD, University of Rochester
Areas of Expertise: E-Commerce, Product Customization, Product Differentiation, Product Line Design and Pricing, Word of Mouth Marketing
Dr Jing Bing is an Associate Professor of Marketing at CKGSB. He earned his PhD in business administration from the University of Rochester in 2001.
Between 2001 and 2007, he was an Assistant Professor of Information Systems at the Stern School of Business at New York University. Professor Jing’s research interests include mass customization, product line design and pricing, product differentiation, word-of-mouth marketing, etc.
His work has appeared in leading scholarly journals such as Management Science, Marketing Science, Quantitative Marketing and Economics, Journal of Economics and Management Strategy, Journal of Management Information Systems, Economics Letters, and Marketing Letters. He served on the editorial board of Marketing Science.
His honors include the 2011 Outstanding Researcher Award (CKGSB), Beta Gamma Sigma, Who’s Who in Business Higher Education, Who’s Who in America, Who’s Who among America’s Teachers, etc.