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CKGSB Faculty | JING Bing

JING Bing

Associate Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)
 
PhD, University of Rochester

Areas of Expertise

E-Commerce, Product Customization, Product Differentiation, Product Line Design and Pricing, Word of Mouth Marketing

Teaches

English MBA, Global Programs

BIO

ACHIEVEMENTS

RESEARCH

PUBLICATIONS

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