CKGSB held its latest MBA China Module program at its Beijing campus, hosting the University of Michigan’s Ross School of Business from the US and ESIC Business and Marketing School students from Spain as part of a specially-designed two-week course aimed at developing next-generation business leaders for the global economy.
Tara R. Marsh, director of content marketing, Wuderman, WPP, gave an interactive talk on the content marketing landscape. The audience learned about the changing relationships between brands, agencies, and publishers as well as the importance of delivering value to audiences if you wish to earn their time, attention, and business.
On July 17th and 18th, CKGSB hosted its 5th Marketing Research Camp at the Langham Shenzhen. The research camp summoned over 30 marketing academics from top universities in the US, Canada, mainland China and Hong Kong. The two-day camp provided professors and scholars with high level paper presentation and unique company visit experience.
Marketers have a very powerful tool to reach consumers but this tool is out of  their hand. In fact, as your read this article, their best avenue to reach you is near you and is probably going to interrupt you at least once, maybe more.
CKGSB Professor of Marketing Li Yang delivers keynote speech in some of the hottest China-related topics to an enthusiastic audience attending the term-changing conference of the Korean Chamber of Commerce in China.
Sun Baohong, the Dean’s Distinguished Chair Professor of Marketing at CKGSB, and Carnegie Mellon University business and computer science professor R. Ravi outlined at a CKGSB Knowledge Series event a consumer-centric marketing framework that they said would bump up profit growth and return on investment significantly more than a campaign-centered strategy.
More than 60 Korean business leaders and next-gen entrepreneurs came together at CKGSB’s Shanghai campus this month for the latest session of the CKGSB EMBA on China Business for Korean Leaders. The second module, ‘Strategic Marketing in China,’ was held from January 14-17 and covered consumer studies and marketing strategies in conjunction with company visits where ideas from the classroom were seen being put into practice.
CKGSB Professor of Marketing Juliet Zhu headlined an impressive line-up of speakers from leading global and Chinese companies, who convened in Shanghai to discuss China’s new digital economy, with big data and the government’s Internet+ strategy revolutionizing the industry.
Beijing, August 16, 2012 – Cheung Kong Graduate School of Business (CKGSB) has added four top professors who will bring their expertise to bolster the school’s research and teaching capacities. Dr. Xinlei (Jack) Chen and Dr. Rui (Juliet) Zhu will join the marketing department as full-time professors and co-directors of the new CKGSB Branding Center, a one-of-a-kind, China-focused research center for marketing and branding research. Dr. Zhang Jinfan will join as assistant professor of finance, while Dr. Chen Fangruo will serve as a visiting professor of operations management.
Over 30 MBA alumni took spring refresher courses at CKGSB’s Shanghai campus on Sunday, April 14th, 2013, to learn about the latest in marketing theory and practice.