NewsJuly 1, 2014
Several global companies are making a series of U-turns from the ‘promised land’ of China, while those that stay are not always faring well. However, the Chinese economic recession doesn’t explain how some global companies have continued to manage successful businesses in China. CKGSB Associate Dean, Professor Teng Bingsheng, who visited Korea on June 19th to introduce the CKGSB-IMD Dual EMBA Program, said: “Until the 1990s, multinational companies (MNCs) were considered by young Chinese people the best companies to work in, which unfortunately is no longer true. It’s also true that many global companies who have been successful over the last 25 years are now struggling in the Chinese market. The ‘Chinese Dream’ is becoming even harder to achieve”. Prof. Teng also pointed out that high competition with local companies could be another threat to MNCs and warned that some companies are still not aware of the changes in perceptions among Chinese consumers. He advised global companies to target emerging (Tier 2-4) cities and rising middle-class consumers.