Adapting to the Evolving Chinese Consumer
January 3, 2014

When entering a new market, especially a dynamic and constantly changing market, such as China, understanding consumers and identifying specific strategies for the local market is essential for success. Prof. Teng Bingsheng, CKGSB’s Associate Dean of the European Campus and Associate Professor of Strategic Management, sheds light on how MNCs can adapt to the new and increasingly more sophisticated Chinese consumer, based on his experience in engaging with our students and alumni, who represent China’s business leaders across a wide range of industries. Watch this video to learn more about the rapidly evolving Chinese consumer.

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