Message from Assistant Dean

“As the only major economy to grow during the pandemic in 2020, China’s economic disruption offers an important and exciting playground for start-ups to become unicorns. Nearly 1 billion active Internet Chinese users love embracing innovative technologies, products and services. This brings tremendous opportunities for international start-ups to participate in the fast-moving Chinese start-up ecosystem.

China and the US account for 80% of the unicorns in the world. China is home to some of the largest unicorns in the world, such as Alipay, ByteDance(TikTok), Didi Chuxing, Lufax Holding, etc., many of which are founded by our CKGSB alumni. The entire Europe’s economy is comparable with China and the US, but there aren’t as many unicorns in Europe because the markets are more fragmented in Europe and other countries. Chinese investors and consumers desire for western disruptive technologies, products and services is increasing. However, there isn’t an effective channel to bridge Chinese investors and overseas start-ups. The lack of understanding of Chinese culture, consumers and the business system often hinder entrepreneurs from entering China and confuse them on how to successfully integrate their business into China.

China Start provides a new way for start-ups to become unicorns. The program offers well-rounded training for ambitious entrepreneurs who aspire to understand the Chinese market, pitch for investment to scale their business, and work with Chinese partners. China Start provides an elite standard of China venture ecosystem knowledge that will help you better understand China and industry-specific knowledge that is essential for successful business expansion to China.

China Start’s advisors along with the alumni community will help develop entrepreneurs’ networks, navigate your business in China, and facilitate partnerships by identifying the most relevant potential partners. The China Start online program features investment pitching sessions with leading investment company partners, Chinese angels, VC and PE investors that can offer entrepreneurs the possibility to acquire a substantial investment. Setting up a business in China has never been so easy with China Start!”