Program overview

A one-month online acceleration program for fast-growing start-ups and scale-ups with disruptive technologies and products/services to learn from China’s economic disruption, social innovation, and digital transformation.

This program helps start-ups with great potential to gain access to one large market and more capital to develop into potential unicorns.

Message from Assistant Dean

“As the only major economy to grow during the pandemic in 2020, China’s economic disruption offers an important and exciting playground for start-ups to become unicorns. Nearly 1 billion active Internet Chinese users love embracing innovative technologies, products and services. This brings tremendous opportunities for international start-ups to participate in the fast-moving Chinese start-up ecosystem.

China and the US account for 80% of the unicorns in the world. China is home to some of the largest unicorns in the world, such as Alipay, ByteDance(TikTok), Didi Chuxing, Lufax Holding, etc., many of which are founded by our CKGSB alumni. The entire Europe’s economy is comparable with China and the US, but there aren’t as many unicorns in Europe because the markets are more fragmented in Europe and other countries. Chinese investors and consumers desire for western disruptive technologies, products and services is increasing. However, there isn’t an effective channel to bridge Chinese investors and overseas start-ups. The lack of understanding of Chinese culture, consumers and the business system often hinder entrepreneurs from entering China and confuse them on how to successfully integrate their business into China.

China Start provides a new way for start-ups to become unicorns. The program offers well-rounded training for ambitious entrepreneurs who aspire to understand the Chinese market, pitch for investment to scale their business, and work with Chinese partners. China Start provides an elite standard of China venture ecosystem knowledge that will help you better understand China and industry-specific knowledge that is essential for successful business expansion to China.

China Start’s advisors along with the alumni community will help develop entrepreneurs’ networks, navigate your business in China, and facilitate partnerships by identifying the most relevant potential partners. The China Start online program features investment pitching sessions with leading investment company partners, Chinese angels, VC and PE investors that can offer entrepreneurs the possibility to acquire a substantial investment. Setting up a business in China has never been so easy with China Start!”

Ji Bo

Chief Representative in Europe

Assistant Dean


Who should attend

This program is for ambitious entrepreneurs who desire to acquire China-specific knowledge, global network and investment to develop their businesses into unicorns. You would be a good fit for the China Start Unicorn Camp, if:

  • You run a fast-growing start-up with great potential.
  • You aspire to turn your start-up into a unicorn.
  • You created a disruptive technology/product/service to tackle global challenges.
  • You need to have access to one large market and more capital.
  • You are a multinational company executive who would like to strengthen or expand your businesses into the Chinese market.
  • You are an investor interested in the opportunities in the global landscape.

What do they say

Changed my life. business-wise and personally. Now I need to lean Chinese! 100% satisfaction, truly a great program.

Aki Soudunsaari

Naturvention, CEO, Finland

Since our founding, CKGSB has aimed to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mindset, so that they embrace innovation ans strive for social and global good.

Xiang Bing

Founding Dean

Professor of China Business and Globalisation CKGSB

Program Benefits

China Start program features investment pitching sessions with Chinese angels, VC and PE investors that can offer participants the possibility to acquire a substantial investment

Free 1 on 1 consultation with leading industry experts from Baidu, Alibaba, Tencent, TikTok, Fosun and other influential business executives and investors.

Basic Program Information

  • FormatOnline
  • CertificateParticipants who successfully complete all modules will receive a CKGSB certificate and become a member of CKGSB International Community.


  • Program date

    Mar 2022

    5 weeks (4 hours per week)
  • Fees

    GBP 1,680 exc. VAT.

    Group rate for 3 or above participants from the same company are available, please get in touch if you are interested.

Program Curriculum

  • WEEK 1

    Lecture 1: 3i Pitch Methodology: How to pitch to Chinese Investors?
    Bo JI, Assistant Dean

    Lecture 2: Insights of Chinese Accelerators, Incubators and Coworking space
    Jun GE, CEO of Tojoy Holdings, former Vice President of Apple and Intel

  • WEEK 2

    Lecture 3: Cross-cultural Management: How to turn differences into advantages
    Bo JI, Assistant Dean

    Pitch Event 1 – Cybernaut Investment Group
    Hosted by International investment team of Cybernaut Investment Group

  • WEEK 3

    Lecture 4: Social Media Marketing in China
    Bo JI, Assistant Dean

    Pitch Event 2 – Fosun Group
    Hosted by International investment team of Fosun Group

  • WEEK 4

    Lecture 5: Unicorn or Dragon: How to tap into Chinese Market for Growth?
    Bo JI, Assistant Dean

    Pitch Event 3 & Lecture 6 – North Summit Capital
    Dr. MIN Wanli, CEO & Founder of North Summit Capital, former Chief Machine Intelligence Scientist of Alibaba Cloud

  • WEEK 5

    Dialogue with Chinese Unicorns
    Fireside Chat with China Start alumni

    Pitch Event 4 – VC, PE and Angel investors
    Up to 100 top-tier Chinese investors

    Go to China Strategy Workshop
    Present China Strategy to Expert Panel (from leading Accounting, Legal and Consulting firms such as PwC, EY, BCG, etc.)

    1 on 1 meetings with leading industry experts

  • JI BO
    Program Director; Chief Representative, CKGSB Europe; Assistant Dean, Global Executive Education
    Global Business Insights, Entrepreneurs advisor
    Founding Dean; Professor of China Business and Globalization; Director of the Centre on China and Globalization; PhD, University of Alberta
    Business in China, Constructive Innovations, Global Implications of China’s Economic Transformation, Innovation and Globalization by Chinese Companies, Innovation in Management Education, Reform of SOEs, Relationship Between State and Business, Role of Private Sector in China
    Professor of Finance; Associate Dean for Technology Innovation and Entrepreneurship; Director of Centre on Finance and Economic Growth; PhD, Massachusetts Institute of Technology
    Asset Pricing, Automation, Banking, China’s Industrial Economy, Corporate Finance, Entrepreneurship, Financial Regulation, Manufacturing, Stock Markets
    Associate Professor of Strategic Management; Associate Dean of CKGSB Europe PhD, City of New York Previously taught: George Washington University
    Chinese Firms' Global Strategies, Entrepreneurship and Innovation, M&A, Strategic Alliances, Strategic Management
    Professor of Economics; D. Phil. (Mathematics) Oxford, England
    Corporate Governance, Financial Economics, International & Development Economics, International Finance
  • Li YANG
    Associate Professor of Marketing PhD, Columbia Business School
    Big Data, Consumer Choice Models, Market Structure, Pricing, Retailing, Social Networks

Interested in China Start?

Contact Us

Looking For another program?

Explore our various executive education programs catering to individuals, companies or schools.

Digital Transformation 2021

The coronavirus pandemic is supercharging a new era of digitalisation in China.

Explore Program

Igniting Innovation for Impact

Impact innovation is the application of innovation principles across all aspects of what we do.

Explore Program

Cutting-edge Insights from China

Cutting-edge Insights from China designed for senior executives and policy makers to stay ahead of the strategic development in China.

Explore Program

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter