Program overview

A one-week China immersion program, for global scales-up and start-up companies to learn China-specific knowledge, network with potential local partners and pitch for Chinese investment.

It provides excellent opportunities for ambitious entrepreneurs to capture the inspiring China opportunities.

Message from Assistant Dean

With the Chinese government’s ever-increasing desire for Western technology, CKGSB’s presence in Europe has identified the abundance and diversity of innovation and entrepreneurship, but equally, the lack of understanding about how to successfully integrate their business into China. China Start offers a solution for those who want to understand the Chinese market, grow their business, receive funding and partner with businesses and investors in the Chinese venture ecosystem.

CKGSB’s influential international alumni base will develop participant’s networks and partnerships with China’s industry leaders, helping your business to meet the most relevant people. China Start provides an elite standard of China venture ecosystem knowledge that will help participants to understand China and industry specific knowledge that is essential for successful integration into China.

Ji Bo

Chief Representative in Europe

Assistant Dean


Who should attend

The program is designed for:

  • Individuals who have the hunger to acquire China specific knowledge, global network and investment that will aid them in successfully delivering their China market entry strategies.
  • High-potential, globally minded executives, entrepreneurs and investors, who see their team or organization’s future strategy closely aligned with the growing opportunities presented by China.

What do they say

Changed my life. business-wise and personally. Now I need to lean Chinese! 100% satisfaction, truly a great program.

Aki Soudunsaari

Naturvention, CEO, Finland

Since our founding, CKGSB has aimed to cultivate transformative business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mindset, so that they embrace innovation ans strive for social and global good.

Xiang Bing

Founding Dean

Professor of China Business and Globalisation CKGSB

Program Benefits

China Start program features investment pitching sessions with Chinese angels, VC and PE investors that can offer participants the possibility to acquire a substantial investment

Free 1 on 1 consultation with leading industry experts from Baidu, Alibaba, Tencent, TikTok, Fosun and other influential business executives and investors.

Basic Program Information

  • FormatBlended
  • CertificateParticipants who successfully complete all modules will receive a CKGSB certificate and become a member of CKGSB International Community.


  • Start date

    July 19, 2021

    1 week (July 19-23)
  • Fees

    GBP 1,300 exc. VAT.

    Group rate for 3 or above participants from the same company are available, please get in touch if you are interested.

Program Curriculum

  • DAY 1 – July 19 (Mon)

    Lecture 1: 3i Pitch Methodology: How to pitch to Chinese Investors?
    Bo JI, Assistant Dean

    Workshop 1: Investment pitch clinic

  • DAY 2 – July 20 (Tue)

    Lecture 2: Cross-cultural Management: How to turn differences into advantages
    Bo JI, Assistant Dean

    Pitch Event 1 – Fosun Group
    Hosted by International investment team of Fosun Group

  • DAY 3 – July 21 (Wed)

    Lecture 3: Unicorn or Dragan: How to tap into Chinese Market for Growth?
    Bo JI, Assistant Dean

    Lecture 4: Insights of Chinese Accelerators, Incubators and Coworking space
    Jun GE, CEO of Tojoy Holdings, former Vice President of Apple and Intel

    Pitch Event 2 – Tojoy Holdings

  • DAY 4 – July 22 (Thu)

    Lecture 5: Social Media Marketing in China (Case Study of TikTok, Alibaba, Xiaohongshu, Pingduoduo)
    Steven ZHANG, Regional Head of Global Business Solution at ByteDance (TikTok)

    Pitch Event 3 – VC, PE and Angel investors
    Up to 100 top-tier Chinese investors

  • DAY 5 – July 23 (Fri)

    Workshop 2: Go to China Strategy
    Month 3
    Present China Strategy to Expert Panel (from leading Accounting, Legal and Consulting firms such as PwC, EY, BCG, etc.)

    Lecture 6: Innovation and Entrepreneurship in China
    Dr. MIN Wanli, CEO & Founder of North Summit Capital, former Chief Machine Intelligence Scientist of Alibaba Cloud

    Pitch Event 4 – North Summit Capital
    Hosted by Dr. MIN Wanli, CEO & Founder of North Summit Capital, former Vice President & Chief Machine Intelligence Scientist of Alibaba Cloud

  • JI BO
    Program Director; Chief Representative, CKGSB Europe; Assistant Dean, Global Executive Education
    Global Business Insights, Entrepreneurs advisor
    Founding Dean; Professor of China Business and Globalization; Director of the Centre on China and Globalization; PhD, University of Alberta
    Business in China, Constructive Innovations, Global Implications of China’s Economic Transformation, Innovation and Globalization by Chinese Companies, Innovation in Management Education, Reform of SOEs, Relationship Between State and Business, Role of Private Sector in China
    Professor of Finance; Associate Dean for Technology Innovation and Entrepreneurship; Director of Centre on Finance and Economic Growth; PhD, Massachusetts Institute of Technology
    Asset Pricing, Automation, Banking, China’s Industrial Economy, Corporate Finance, Entrepreneurship, Financial Regulation, Manufacturing, Stock Markets
    Associate Professor of Strategic Management; Associate Dean of CKGSB Europe PhD, City of New York Previously taught: George Washington University
    Chinese Firms' Global Strategies, Entrepreneurship and Innovation, M&A, Strategic Alliances, Strategic Management
    Professor of Economics; D. Phil. (Mathematics) Oxford, England
    Corporate Governance, Financial Economics, International & Development Economics, International Finance
  • Li YANG
    Associate Professor of Marketing PhD, Columbia Business School
    Big Data, Consumer Choice Models, Market Structure, Pricing, Retailing, Social Networks

Interested in China Start?

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