china start - JD
china start - Tencent
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china start - galaxy
china start
china start
china start
china start
What is china start


A one-week China immersion program, for global scales-up and start-up companies to learn China-specific knowledge, network with potential local partners and pitch for Chinese investment. It provides excellent opportunities for ambitious entrepreneurs to capture the inspiring China opportunities.

Message from Assistant Dean

With the Chinese government’s ever-increasing desire for Western technology, CKGSB’s presence in Europe has identified the abundance and diversity of innovation and entrepreneurship, but equally, the lack of understanding about how to successfully integrate their business into China. China Start offers a solution for those who want to understand the Chinese market, grow their business, receive funding and partner with businesses and investors in the Chinese venture ecosystem.

CKGSB’s influential international alumni base will develop participant’s networks and partnerships with China’s industry leaders, helping your business to meet the most relevant people. China Start provides an elite standard of China venture ecosystem knowledge that will help participants to understand China and industry specific knowledge that is essential for successful integration into China. 

 Ji  Bo
Chief Representative in Europe
Assistant Dean

who should attend

China Start Program is for individuals who have the hunger to acquire China specific knowledge, global network and investment that will aid them in successfully delivering their China market entry strategies. Especially for high-potential, globally minded executives, entrepreneurs and investors, who see their team or organization’s future strategy closely aligned with the growing opportunities presented by China. 

how can you benefit

China Start program features investment pitching sessions with Chinese angels, VC and PE investors that can offer participants the possibility to acquire a substantial investment and company visit to network and partner with top-notch industry leaders in the Chinese venture ecosystem

If you want to do business in China, attend China Start first. The CKGSB team have extraordinary access to the most powerful and influential leaders in China. The event was demanding, but packed with learning and commercial opportunities.
Tony Craddock
Emerging Payments Association, Director General, UK
Changed my life; business-wise and personally. Now I need to learn Chinese! 100% satisfaction, truly a great program.
Aki Soudunsaari
Naturvention, CEO, Finland
The program was an incredible success. I learn more about China than I thought was impossible. I learned about myself, and I learned how to properly position myself and my company for the China market.
Marc Wolenik
China Start Program Participant
CEO of
We are raising our business in Shenzhen, so it's being a fantastic opportunity to network and connect with other entrepreneurs who are exploring the system.
Francisco Serra-Martins
China Start Program Participant
CEO of Sonder Design and recipient of Forbes 30 Under 30
when is china start

Upcoming session:

Nov 23rd – Nov 27th, 2020

Application Deadline: 

15th October, 2020

Program Curriculum
China Start Programme Schedule for 2020
  • Day 1, 23/11/2020, Beijing



    Arrival Welcome

    Lecture by Prof. XIANG Bing, CKGSB Founding Dean: Globalisation and China’s model of economic development: a historical and global perspective


    Company Visit & Investment Pitch:


    Group Dinner (culture exposure option)

  • Day 2, 24/11/2020, Beijing


    Play Taichi

    Lecture by Prof. Teng Bingsheng: Winning Strategies and Reshaping Innovation


    Investment Pitch event & Networking Session


    Group Dinner

  • Day 3, 25/11/2020, Beijing


    Breakfast & Checkout

    Lecture by Prof. Li Yang: Internet Marketing


    Company Visit: 4paradigm Unicorn Company


    Flight from Beijing to Shenzhen

  • Day 4, 26/11/2020, Shenzhen


    Breakfast & Bus transfer

    Company visit: Tencent


    Lecture by Prof. Zhang Weining: Disruptive Technologies and Incubation in China

    Evening Investment Pitch event
  • Day 5, 27/11/2020, Shenzhen


    Breakfast & Bus transfer

    Company visit: 3NOD & IDG Accelerator Visit


    Expert Advisory Panel Session

    ‘Go to China & Growth Strategy Presentation’

    Feedback & Program Evaluation & End

Application Deadline
Please download and complete the registration form before the deadline.
You can email the completed form to
Oct 15
CKGSB Europe
Program Manager:
Liping Wan
Tel: +44 770 968 3991
Applying from China? Click Here
China Start faculty
  • JI BO
    Program Director; Chief Representative, CKGSB Europe; Assistant Dean, Global Executive Education
    Areas of Expertise
    Global Business Insights, Entrepreneurs advisor
    Founding Dean; Professor of China Business and Globalization; Director of the Centre on China and Globalization; PhD, University of Alberta
    Areas of Expertise
    Business in China, Constructive Innovations, Global Implications of China’s Economic Transformation, Innovation and Globalization by Chinese Companies, Innovation in Management Education, Reform of SOEs, Relationship Between State and Business, Role of Private Sector in China
    Professor of Finance; Associate Dean for Technology Innovation and Entrepreneurship; Director of Centre on Finance and Economic Growth; PhD, Massachusetts Institute of Technology
    Areas of Expertise
    Asset Pricing, Automation, Banking, China’s Industrial Economy, Corporate Finance, Entrepreneurship, Financial Regulation, Manufacturing, Stock Markets
    Associate Professor of Strategic Management; Associate Dean of CKGSB Europe PhD, City of New York Previously taught: George Washington University
    Areas of Expertise
    Chinese Firms' Global Strategies, Entrepreneurship and Innovation, M&A, Strategic Alliances, Strategic Management
    Professor of Economics; D. Phil. (Mathematics) Oxford, England
    Areas of Expertise
    Corporate Governance, Financial Economics, International & Development Economics, International Finance
  • Li YANG
    Associate Professor of Marketing PhD, Columbia Business School
    Areas of Expertise
    Big Data, Consumer Choice Models, Market Structure, Pricing, Retailing, Social Networks
China Start Brochure
For global Start-ups and Scales-ups to gain opportunities in China.
Applying from China? Click Here
CKGSB Brochure
CKGSB - Leading business institution in China.
Applying from China? Click Here
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February 19, 2020

Dear all students, staff and members of the CKGSB community,

As the public health emergency caused by COVID-19 is still ongoing, I hope you are all staying safe and healthy. The safety of our staff and students are our top priority at this point, which is why all staff members will work remotely for the time being. In addition, we will offer online learning to our students, in order to continue our curriculum offering, and provide a series of webinars for the wider community on relevant topics.

Fundamental to the core of Cheung Kong Graduate School of Business’ (CKGSB) vision is to cultivate transformative business leaders with a strong sense of social responsibility. To this extent, I’m extremely proud to see the CKGSB community coming together in recent weeks to provide support through donations big and small. Meanwhile, our professors are examining the economic and social impact of the virus and will continue to release data and analysis in the coming weeks.

We will continue to support relief efforts and work together with government agencies, private corporations and international organizations in a meaningful way. Our thoughts and wishes are with all of the people affected by the COVID-19.


Founding Dean
Professor of China Business and Globalization
Cheung Kong Graduate School of Business