When entering a new market, especially a dynamic and constantly changing market, such as China, understanding consumers and identifying specific strategies for the local market is essential for success. Prof. Teng Bingsheng, CKGSB’s Associate Dean of the European Campus and Associate Professor of Strategic Management, sheds light on how MNCs can adapt to the new and increasingly more sophisticated Chinese consumer, based on his experience in engaging with our students and alumni, who represent China’s business leaders across a wide range of industries. Watch this video to learn more about the rapidly evolving Chinese consumer.
As the largest Chinese diary company, Mengniu has taken a step forward in its path to globalizing. To do so, Mengniu has created a ‘Three I’ policy – Integration, Innovation, and Identity – to integrate international resources, to leverage global partners, and to be innovative so as to differentiate its products. Watch this video to learn more from Ms. Sun Yiping, the President of China Mengniu Dairy Company Ltd. and a CKGSB alumna.
On December 2nd, the UK Prime Minister David Cameron gave a clear message at the China-UK Business Summit as one of the highlights of his three-day visit in China. The Summit, where CKGSB served as the Strategic Partner, is the highest-level exchange between the two countries, attended by the largest UK business delegation in history, as well as over 300 domestic and international business leaders in China.
Cheung Kong Graduate School of Business (CKGSB) successfully held the opening ceremony for the first intake of its CKGSB Business Scholar Program (DBA) Program in its Beijing campus on November 29, 2013. All 35 doctoral candidates of the class attended this simple, academic ceremony. Dr. Xiang Bing, Founding Dean of CKGSB, and Klaus Rohland, World Bank’s Country Director for China, Mongolia, and Korea in the East Asia and Pacific Region graced the opening ceremony with their heartfelt wishes for the candidates. The ceremony was presided over by Dr. Chen Long, Associate Dean for the CKGSB Business Scholar Program (DBA) and Alumni Affairs, Academic Director of CKGSB Business Scholar Program (DBA), and Professor of Finance at CKGSB.
An Interview with Prof. Li Haitao, Associate Dean of the MBA Program, Dean’s Distinguished Chair Professor of Finance, CKGSB
Business schools have evolved from a North American heritage. But the other side of the coin is the Asian perspective. For The Sunday Times, Andrew Lynch interviews CKGSB’s Chief Representative in Europe, Oliver Shiell, who argues that the future of global leadership and managing a multinational business is going to be a blend of business efficiency and Confucian values.
The brand values of private-sector Chinese companies are growing three times as fast as state-owned enterprises, according to the 2014 installment of the BrandZ™ Top 100 Most Valuable Chinese Brands report. Chinese companies that are rapidly increasing their values cover a range of sectors including technology, pharmaceutical, dairy and e-commerce. China Mobile remains China’s most valuable brand for a fourth year at $61.4 billion.
The Cheung Kong Graduate School of Business (CKGSB) today announced the launch of the second phase of its renowned Hunter Scholar programme. The academic scholarship offers full funding for two promising young UK entrepreneurs to study for the Beijing-based, China-focused, MBA programme.
On November 23rd, the Cheung Kong Graduate School of Business (CKGSB) organized a forum at the Ancestral Temple at the Beijing Working People’s Culture Palace to celebrate the 10th anniversary of its MBA program. The forum gathered prominent Chinese business executives from a range of sectors, along with prominent CKGSB alumni and current students, to discuss how advanced business education can help groom China’s future leaders over the next decade.
CKGSB alumnus Sir Tom Hunter discusses the importance of China to business education and Britain’s economic future.
Oliver Shiell, Chief Representative for CKGSB in Europe, discusses how British business can prosper with China through knowledge and networks.
In November, CKGSB in partnership with Columbia Business School, hosted the three-day educational program, Breakthrough China Strategy (BCS). The program offered critical insights and provided clarity to U.S. business leaders on how to better engage with Chinese business counterparts; understand the implications of China's economic transformation; and how to attract Chinese consumers.
