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In today's revolution of computer and information technology there is an abundance of readily available information to be exploited as part of marketing practice. It is important to be able to recognize, organize and use data intelligently and correctly. This talk will provide an overview of some basic tools that are useful, or necessary, in understanding consumers and making marketing-related decisions.  

CKGSB is pleased to host Economist CEO Andrew Rashbass, plus several of China’s most prominent media executives, for a dialogue on how traditional media can meet the challenges of the digital era, and the strategies that will help them prepare for new technologies.

Join CKGSB’s online information session on May 19th and discover first-hand the impact a top business school in China can have on your career. 

CKGSB’s Korean EMBA students shared congratulatory messages to celebrate CKGSB’s 15th anniversary. Young-su Shin, CEO of Dongwon Home Food, and Sang-Heon Kim, former CEO and Senior Adviser of Naver highlighted advantages of CKGSB and their expectations on the school’s future prospects through their messages. In November 2017, 20 renowned Korean leaders of diverse sectors received certificates of graduation for completing CKGSB’s Korean EMBA.

Join CKGSB’s online information session on May 19th and discover first-hand the impact a top business school in China can have on your career.

Innovation has become the engine of business success that defines some of the great business leaders of the last 50 years. Companies like Google, Apple, 3M, Singapore Airlines, Baidu are known for the brilliance of their products and the creative drive built into their culture.

Throughout its 15-year history, CKGSB has pioneered innovation in business education, by building a global platform, recruiting the best faculty from leading global institutions such as Harvard, Wharton, Stanford and Yale, and continuing to produce some of the very best China insights through a variety of research, journal publications and teaching.

Teng Bingsheng, CKGSB Associate Dean and Associate Professor of Strategic Management, is scheduled to speak at “China: Prepare for Opportunity,” an event on outbound investment organized by the Economist Intelligence Unit in Beijing on May 14.

Long-term reasons for optimism about China’s economy remain, but the current challenges must be addressed. That was the conclusion of CKGSB’s 4th China Economic Symposium, held in Beijing, just one day ahead of the school’s official 15th anniversary. The event drew 300 senior executives and economists in person, with close to 600,000 unique viewers watching online via five different live-streaming platforms.

CKGSB’s Korean EMBA students joined in CKGSB Opening & Graduation Ceremony held on November 7, 2017, and received certificates of graduation. Students of CKGSB’s Korean EMBA consist of leaders across various fields, and they were able to gain balanced perspectives on China’s economy, market, enterprises, and customers. They have now become a part of CKGSB’s network of more than 10,000 alumni across China, Asia, and the world. The vast network is expected to bring them a great opportunity in seeking the best clients and partners for their businesses.

Experience how the CKGSB MBA can accelerate your career in a special 4-hour MBA session on May 11th in Beijing. Explore the unique China insight that multinational firms are searching for during a MBA lecture. Discover the top career advice that helps foreigners successfully build China careers from Larry Wang, CEO of Wang & Li Asia Resources- China’s recruitment firm of the year in 2008.  Network with CKGSB alumni and students as they share the impact the CKGSB MBA has had on their professional development. The CKGSB MBA Experience on May 11th is the final chance to sample one of China’s top MBA programs for the 2013 intake.

CKGSB is pleased to be hosting Barry Salzberg, Chairman of United Way Worldwide and CEO of Deloitte, at 9:30-11:00AM on April 23 at CKGSB’s Beijing Campus. Mr. Salzberg will be joined by prominent CKGSB alumni who are leading China’s nonprofit sector for a discussion on what’s next for philanthropic leadership. These alumni include Wang Zhenyao, Dean of Philanthropy School of Beijing Normal University; Li Yapeng, Founder of Yan Ran Smile Angel Foundation; Chen Weihong, CCTV anchor and philanthropist; and Wang Rupeng, General Secretary of China Red Cross Foundation. Together, these influencers will engage in a discussion, moderated by CKGSB Associate Dean Teng Bingsheng, on innovations and best practices in the public interest field.

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