Explore the world of social media in China at a special CKGSB lecture in New York on Nov. 13th. China’s population is connecting and communicating like never before with the explosive growth of social media but the majority of the world knows little about China’s “Facebooks” and “Twitters”. Chinese firms, such as Sina, Tencent, and Tuduo, have moved from being imitators to innovators and a host of new strategies are being developed to utilize these unique tools effectively. Join Prof. Sun Baohong, CKGSB Dean’s Distinguished Chair Professor of Marketing and Associate Dean of Global Programs, to take an in depth look at this exciting subject and experience the unsurpassed insight that makes the CKGSB MBA the world-class MBA program for Chinese business.
The Chinese dream and the American dream: Common perspectives, consumer expectations and economic outlook.
Start your global future at CKGSB’s Online Information Sessions on Nov. 3rd and 4th. The online information sessions offer you the chance to engage with career managers, admission staff, and MBA alumni to explore all of the opportunities that the leading 14 month MBA in Beijing can offer to you. Discover CKGSB’s unique curriculum that immerses you in Chinese business.
Innovative online companies are reaping huge rewards by creating business ecosystems that expand beyond the traditional boundaries of a firm. Apple’s famous ecosystem that combines hardware (IPod), software (ITunes), and service (ITunes marketplace), Facebook’s developer-consumer-advertiser ecosystem, and the seller-buyer-service vendor ecosystem of Taobao are just a few notable examples. How to monetize as well as grow a successful ecosystem has become a critical question for companies. For start-ups, what are the opportunities presented by an expanding ecosystem? Based on cutting edge research, Prof. Zhang Kaifu’s lecture will dig deep to understand the online marketplace and uncover the key aspects for ecosystem strategy.
Have you ever thought about starting a business? What does it take to be successful? Do you start with finding angel investors, contacting venture capital firms, product research and development, or creating the perfect business plan? Prof. Rui Zhu takes a second look at the traditional start up model and investigates a new approach to launching a business, the Lean Start Up, which claims to increase the speed and reduce the risk of starting a company. Join CKGSB MBA for a lively discussion on this interesting topic.
We are pleased to be hosting Ms. Valérie Pécresse—Deputy of the Yvelines since May 16, 2002 and Secretary General Delegate of the UMP (Union for a Popular Movement, Main French political Party)—at 9:30 – 12:30 AM on October 22 at CKGSB’s Beijing Campus. Ms. Pécresse was the Minister for Higher Education and Research from May 18, 2007 to June 2011 and Minister of the Budget from then until May 2012.
On Wednesday, September 25, 2013, CKGSB will bring together high-level business leaders and philanthropists from China and the United States at an exclusive forum with United Way Worldwide, the world's largest privately funded nonprofit. The event provides a rare opportunity for business executives and NGO leaders from the two countries to share their experiences on philanthropy and deliberate on how businesses and individuals can contribute to social good in the economic context of both nations.
The 2013 China-India Insights Conference is the annual conference that provides insights on business issues relating to China and India as well as other broader emerging markets. This year’s conference is co-organized by the Customer Information Management Center of Cheung Kong Graduate School of Business (CKGSB) and Yale School of Management.
Financial statements are like a book, telling us a company’s profit and loss, plan and strategy… Financial statements are like an art, having varied angles and different dissections…
Join CKGSB MBA’s One Day MBA Training Camp in Beijing, September 14th. Experience the opportunities a top MBA program offers through sample lectures from CKGSB’s world class faculty, personalized career development coaching, teambuilding exercises, networking activities with other business professionals, and discussions with CKGSB’s alumni.
“While women continue to outpace men in educational achievement, we have ceased making real progress at the top of any industry. This means that when it comes to making the decisions that most affect our world, women’s voices are not heard equally. A truly equal world would be one where women ran half our countries and companies and men ran half our homes.”
Experience how a top MBA in China can take your career further in a special 4-hour event in Beijing. Explore business strategy and the unique China insight that multinational firms are searching for in a sample MBA class on China Strategy.
