A CKGSB Knowledge Series event:

East-West Marketing Dialogue: Branding, Consumer, Digital Strategies.

CKGSB New York is about to launch its first Knowledge Series Event – an interactive panel to discover the consumer habits, international branding techniques and best strategies to penetrate both the US and Chinese markets. We welcome you to interact personally with four of the leading minds in marketing and business today in an insightful and thought-provoking panel conversation on three critical business challenges in one extraordinary evening.

MODERATOR:

Prof. Baohong Sun – Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs, Cheung Kong Graduate School of Business 

PANELISTS:

• Doreen Wang – Global Head of BrandZ, Millward Brown
• Savio Chan – President & CEO of US-China Partners; New York Times best-selling author of China’s Super Consumers
• Steve King – Senior Director, Digital Strategy for Burson-Marsteller

Event Details:

Monday, Feb. 23, 5:30pm-7:30pm

5:30-5:45PM Registration
5:45-6:45PM Panel
6:45-7:00PM Q&A
7:00-7:30PM Networking

SPACE IS LIMITED, TO RESERVE YOUR SEAT PLEASE RSVP

Biographies:

Prof. Baohong Sun

Dean’s Distinguished Chair, Professor of Marketing, Associate Dean of Global Programs

Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her Ph.D. from the University of Southern California in 1997 and B.A. from Renmin University of China.

Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.

Professor Sun is the recipient of numerous awards for research and teaching, including the 2009 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.

She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times,The Wall Street Journal, Time Magazine, and Bloomberg, among others.

Doreen Wang 

Global Head of BrandZ, Millward Brown

Doreen Wang, a seasoned executive with extensive experience in providing outstanding market research and strategic consulting services for senior executives in Fortune 500 companies in both China and the US. Doreen currently leads the global BrandZ engagement across 43 countries, and the launch of BrandZ Global Top 100 Most Valuable Brands, China Top 100, Brazil Top 50 and Indian Top 50.

Doreen plays a leading role in providing branding consultancy services to top global companies and the fast-growing companies in China. She is often invited as the plenary lecture speaker on prestigious forums including UK House of Commons, Bloomberg News, Wall Street Journal and Cambridge Judge Business School. Doreen translated the book Grow by ex-P&G Global CMO Jim Stengel into Chinese and wrote the chapter of “Brand Ideal in China”.

Doreen received her M.P.A. degree in Marketing from University of Delaware and her M.S. degree in Econometrics from Tianjin University.  She is fluent in English and Chinese.

Savio Chan

President & CEO of US-China Partners

Savio S. Chan is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organization designs and implements their China consumers’ strategies. He spent two decades as a consultant on market entry, cross-border M&A and joint ventures partnership innovation with some of the largest and well-known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies.

He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine and China Daily News. Savio serves as a member of National Committee on US-China Relations and advises many ultra-high net-worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference and Wharton China Business Forum.

His new book, “China’s Super Consumers – What One Billion Customers want and How to Sell it to Them,” published by John Wiley & Sons, was chosen by Amazon as one of the “Best Books of the Month” in the category of Business and Leadership.

Steve King

Senior Director, Digital Strategy for Burson-Marsteller

As a senior director, Steve brings a unique blend of strategy consulting and entrepreneurial experience to web, mobile, and social projects.He most recently served as Vice President of Digital Strategy at Centric Digital where he advised early-stage companies and corporate clients.  Key efforts included the development of “Center of Excellence” strategies and the creation of digital roadmaps.  At Havas Worldwide, he directed ecosystem strategies for IBM and its “Smarter Planet” initiative.  Projects included documenting best social practices and identifying opportunities for digital innovation.

In 2005, Steve co-founded Caboodle! Toys LLC, a collectible toy company that marketed Noah’s Pals® animal figurines.  He invented the “collect to win®” loyalty concept and established the first rewards program in the toy industry.  Shortly after launch, Steve sold the business to Schleich GmbH, a leading toy manufacturer based in Germany.

Prior to starting and selling his toy company, Steve was a strategy consultant for seven years.  He served as the Strategy & Change Consulting Leader in the IBM Institute for Business Value and developed the group’s thought leadership.

Steve holds a masters degree as a Business Alliance Fellow from The Katz Graduate School of Business at the University of Pittsburgh.  He graduated with honors from The Wharton School at the University of Pennsylvania with a bachelor of science in economics degree.  He has participated in numerous Agile projects and is a certified product owner.

FOR QUESTIONS OR MORE INFORMATION PLEASE CONTACT:

Julie Zhu
Program Manager
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: 646-627-7729
Email: julieckgsb@gmail.com