Find out which Chinese firms currently rank as among the most valuable by brand worth, and learn about the latest global marketing trends and best practices
On March 21, some of the world’s most prominent CEOs and CMOs are gathering in Beijing to discuss their marketing challenges and successful best practices. Organized by WPP in partnership with CKGSB, the BrandZ Top 100 Most Valuable Chinese Brands Forum will feature renowned speakers like Nestle’s Global CEO Paul Bulcke, Mastercard’s Global CEO Ajay Banga and Ctrip’s Co-President Jane Sun. CKGSB’s strategic management expert, Associate Dean and Professor Teng Bingsheng will be speaking on “The Rise of Chinese Brands on the World Stage”, together with CEOs and CMOs of Ogilvy, Tencent, JD.com and Google China. The Forum will also shed light on the latest BrandZ rankings of the most valuable Chinese companies by brand worth.
Then on March 24 in Shanghai, further discussion and analysis will take place, diving deeper into the reasons behind the rankings. CMOs from Union Pay, ABI, Jahwa and APP China, together with CKGSB Assistant Dean Zhou Li, will shed light on how Chinese consumers are reshaping markets and why brands are mobilizing the Chinese Dream.
To join these events, please find the registration details below. Otherwise, stay tuned for more details that we will publish on the insights to be shared at these events!
Formed as part of the WPP group, BrandZ is the world’s largest brand equity analysis and the most authoritative brand valuation study. CKGSB is partnering with WPP on both of these special events, as well as on marketing programs and research globally.
Beijing Event Details
Time: 1-6.30pm March 21
Venue: The Ballroom, 3/F, Park Hyatt Beijing
Agenda:
| 13:00-13:30 | Registration |
| 13:30-13:45 | Opening Remarks by Bessie Lee, CEO, WPP China |
| 13:45-14:00 | Keynote speech by Mr. Hu Weiping, Secretary General of CODA (China Overseas Development Association) – “China Economy and Brand Building” |
| 14:00-15:00 | BrandZ CEO Roundtable – “Building Strong Innovative Companies in China”
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| 15:00-15:20 | The BrandZ Top 100 Most Valuable Chinese Brands 2016 – Ranking Launch Doreen Wang, Global Head of BrandZ, Millward Brown – “Key Lessons and Learning” |
| 15:20-15:30 | The BrandZ Awards Part 1 |
| 15:30-15:45 | Break |
| 15:45-16:30 | CMO Panel – “The Rise of Chinese Brands on the World Stage”
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| 16:30-16:45 | The BrandZ Awards Part 2 |
| 16:45-17:30 | CMO Panel – “Digitalization and Mobilization of Brands in China”
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| 17:30-17:40 | Closing Remarks by David Roth, CEO, The Store WPP EMEA and Asia |
| 18:00 | Dinner Reception |
Registration: To RSVP for this event, please contact Ms. Vivian Wang at vivian.wang@wpp.com
Shanghai Event Details
Time: 3-6pm March 24
Venue: Floor 6, WPP Campus Shanghai, 399 Heng Feng Road, Shanghai
Agenda:
| 15:00-15:10 | Opening Remarks, Bessie Lee, CEO, WPP China |
| 15:10-15:45 | 2016 Top 100 Chinese Brand Rankings and Learnings by Doreen Wang |
| 15:45-16:15 | Panel Discussion 1 – “Building Strong Innovative Companies in China”
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| 16:20-16:50 | Panel Discussion 2 – “Digitalization and Mobilization of Brands in China”
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| 16:50-17:00 | Closing Remarks by David Roth, CEO, The Store WPP EMEA and Asia |
| 17:00-18:00 | Cocktails and Networking |
Registration: To RSVP for this event, please contact Ms. Christine Zhang at christine.zhang@millwardbrown.com
