search
Back

China Daily Hails CKGSB-Yale Partnership on Digital Branding

October 21, 2016

The China Daily newspaper profiles the “Global Branding in the Digital Era” program, co-hosted by CKGSB and Yale, citing Professor of Marketing Sun Baohong on how the course examines the use of a digital strategy to build a global brand, focused on US companies entering China and Chinese companies entering the US.

Understand China from the inside

Subscribe to our monthly newsletter today!

Understand China from the Inside

Subscribe to our monthly newsletter today!