CKGSB website

CKGSB Knowledge

Ad It Up: Advertising Spending in China is Evolving

by CKGSB Knowledge

January 18, 2017

Advertising spending in China
(Click to enlarge)

As the country strives to be a consumer-based economy, it is not surprising that advertising spending in China has risen by leaps and bounds the past few years, especially as the population becomes more affluent and middle class, and even expects tailored ads. However, the ad spend is also changing to reflect the times. Mobile spending has risen by ten-fold over the past three years, while print spending is slowly dropping off. Outdoor ads see consistent growth, while online advertising in 2015 was not as popular as it was in 2014. More changes are sure to come along as the digital disruption continues.

You may also like

A Growing Forest

Genki Forest has successfully challenged the perception that China’s beverage industry belongs to established brands.

by Teng Binsheng | Nov. 8 2022

Solving the Fertility Conundrum

China’s ultra-low fertility rates will severely hamper the country’s growth in the coming years. What must be done to.

by Ouyang Hui | Apr. 18 2022

Burning out

The hardworking approach of Chinese people is the driving force behind the country’s unmatched growth, but attitudes are starting to shift.

by Leslie Wang | Apr. 18 2022

Refocusing Our Energy

Fu Chengyu, former chairman of SINOPEC and former chairman and CEO of CNOOC, elaborates on what China has to do to achieve.

by Patrick Body | Apr. 18 2022