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Tujia.com: Vacation Rentals in China
Supervising professor: Wang Yanbo; Case Researcher: Liu Xiaoting, Yang Yan    [ Language available : Chinese / English ]
Looking into how Tujia’s Airbnb-style model will take hold in China?

It was officially launched in December 2011, positioned as a global room-booking platform. Less than six years on, Tujia.com covers 345 cities in China, 1037 overseas destinations, including Hong Kong and Taiwan, and has more than 600,000 listings in total. Tujia has signed agreements with 217 government agencies in China, and established strategic cooperation with a large number of domestic real estate development companies, bringing on board assets worth more than 150 billion RMB, and a total of over 800,000 housing units. How has Tujia established vacation rentals on Chinese soil in six short years.

Understand China from the inside

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