Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.
| Jul. 2 2015
The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.
| Jun. 18 2015
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.
| Jun. 17 2015