CKGSB website

CKGSB Knowledge

Shanghai Tang

Can Shanghai Tang Become the definitive Chinese luxury brand?

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.

by AmbikaBehal | Apr. 9 2013

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter