CKGSB website
Shanghai Tang
#Luxury Goods, #Shanghai Tang, #Slider, #Made in China, #Luxury Brands, #David Tang, #Branding, #Richemont, #Chinese Luxury Brands
Can Shanghai Tang Become the definitive Chinese luxury brand?
What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.
| Apr. 9 2013
#Branding, #Brands, #Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy, #Shanghai Tang
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012