CKGSB website

CKGSB Knowledge

Mobile Advertising

Ad It Up: Advertising Spending in China is Evolving

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

by CKGSB Knowledge | Jan. 18 2017

“Cheetah Mobile Grew Fast Because of Our Globalization Strategy”

Cheetah Mobile CEO Sheng Fu on how the company became a big mobile app developer with global reach in just.

by Neelima | Sep. 9 2015

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

The Next Advertising Revolution

Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the.

by Chen Xiaorui | Aug. 27 2013

Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 7 2013

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 6 2013

Mobile Advertising: Tailor-Made in China

China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of.

by Liz | Apr. 10 2013

The Knowledge Newsletter

Keep up with CKGSB Knowledge: Subscribe to our newsletter