CKGSB website

CKGSB Knowledge

Michael Porter

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

Rita Gunther McGrath on the End of Sustainable Competitive Advantage

Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus.

by Neelima Mahajan | Dec. 16 2013

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter