Michael Porter Archives - CKGSB

Michael Porter

#Consumer Behavior, #Michael Porter, #5 Ps of Marketing, #buyer power

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

#Business Strategy, #Competitive Advantage, #Michael Porter, #Slider, #Rita Gunther McGrath, #sustainable competitive advantage, #Competition

Rita Gunther McGrath on the End of Sustainable Competitive Advantage

Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus.

by Neelima Mahajan | Dec. 16 2013