Marketing Archives - Page 2 of 2 - CKGSB

Marketing

#Slider, #Intellectual Property, #Marketing Mix, #Counterfeits, #Branding, #Marketing

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

#Branding, #Marketing, #Made in China, #Value Chain

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

#John Little, #Marketing, #Marketing Science, #Marketing Models

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

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