Marketing
Counterfeiting: Good or Bad?
Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.


| Nov. 18 2013
‘Made in China’ Aims For Sophistication
It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.


| Nov. 19 2012
John Little: The man behind marketing science
John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.
| Oct. 19 2012