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Marketing Models

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

China’s 4S car dealerships hit the skids

A decade ago, buying a car in China was no easy task. You normally went to a big market full.

by CKGSB Knowledge | Nov. 9 2011

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