Marketing Models Archives - CKGSB

Marketing Models

#Marketing Models, #Digital Marketing, #Slider, #Marketing Mix

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

#Marketing Models, #John Little, #Marketing, #Marketing Science

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

#Automobiles, #4s car dealerships, #Car Dealerships, #Chinese Car Market, #Marketing Models, #Zhao Hao

China’s 4S car dealerships hit the skids

A decade ago, buying a car in China was no easy task. You normally went to a big market full.

by CKGSB Knowledge | Nov. 9 2011