Marketing Mix Archives - CKGSB

Marketing Mix

#Branding, #Marketing, #Slider, #Intellectual Property, #Marketing Mix, #Counterfeits

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

#Digital Marketing, #Slider, #Marketing Mix, #Marketing Models

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013