CKGSB website

CKGSB Knowledge

Journalism

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

The Economist: Thriving in the Age of Digital Media

With the advent of digital media, traditional print media publishers have struggled to survive. The Economist, however, has bucked this.

by Neelima Mahajan | Aug. 14 2013

Understand China from the Inside

Subscribe to our monthly newsletter today!