Consumer Behavior Archives - Page 2 of 2 - CKGSB

Consumer Behavior

#Globalization, #Marketing, #Consumer Behavior, #Cadillac, #Slider, #Coca-cola

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

#Social Media, #Consumer Behavior, #Advertising, #Sheryl Sandberg, #Slider, #Consumers, #Facebook

Facebook’s Social Experiment: A Marketer’s Perspective

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

by Major Tian | Jul. 29 2014

#Slider, #Consumer Behavior, #Internet, #E-Commerce, #E-Commerce in China

Consumer Behavior 2.0

Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of.

by zhangkaifu | Feb. 20 2013

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