University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
by Neelima | Nov. 24 2014
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.
by Major Tian | Jul. 29 2014
Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of.
by zhangkaifu | Feb. 20 2013
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