Coca-cola Archives - CKGSB

Coca-cola

#CSR, #Coca-cola

Water Sustainability, Disaster Relief and Business Ethics: Coca-Cola China’s Sustainability Officer Talks CSR

“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang.

by Neelima Mahajan | Oct. 5 2016

#The Brave Old World Series, #Slider, #Consumer Behavior, #Google, #Coca-cola, #Brand Loyalty

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

#Globalization, #Marketing, #Consumer Behavior, #Cadillac, #Slider, #Coca-cola

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014