Water Sustainability, Disaster Relief and Business Ethics: Coca-Cola China’s Sustainability Officer Talks CSR
“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang.
| Oct. 5 2016
Brave Old World: The Art of Reviving a Brand
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.
| May. 14 2015
Coke’s Secret Formula: Cultural Equity
University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
| Nov. 24 2014