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China Eastern Airlines

Rolls-Royce in China: Riding on China’s Growth

Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engage.

by Neelima Mahajan and Major Tian | Apr. 10 2014

Take Off: Can private airlines get off the ground in China?

Can private airlines get off the ground in China? Jill Mao, a 22-year-old student, was due to fly.

by Engen Tham | Oct. 24 2013

Invisible Hand Revealed: A Good Complement Can Go a Long Way

Why companies should pay more attention to the role of complementary goods.

by Brian Viard | Aug. 9 2012

Invisible Hand Revealed: Helping out the Competition

Why did Boeing buy back used Airbus planes from China Eastern Airlines.

by Brian Viard | Jul. 12 2012

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