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Branding

The Going Gets Tough for MNCs in China

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing.

by Neelima Mahajan and Major Tian | Aug. 20 2014

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

Huawei Takes on the World

Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.

by Suzanne Edwards | Jun. 16 2014

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

Can Shanghai Tang Become the definitive Chinese luxury brand?

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.

by AmbikaBehal | Apr. 9 2013

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

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