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Branding

#Human Resources, #Li Ning, #Economic Growth, #State Owned Enterprises, #Branding, #Chinese Market, #Huawei, #Government Control, #Baidu, #Slider, #MNC Strategy in China, #Google

The Going Gets Tough for MNCs in China

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing.

by Neelima Mahajan and Major Tian | Aug. 20 2014

#Slider, #Made in China, #Business Strategy, #Samsung, #Chinese Company, #Branding, #Huawei, #Lenovo, #Globalization, #Marketing, #Chinese Brands

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

#Electronics, #Slider, #Smartphone, #Business Strategy, #US, #4G, #Branding, #Huawei, #Technology, #Telecommunications, #Chinese Brands

Huawei Takes on the World

Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.

by Suzanne Edwards | Jun. 16 2014

#Automobiles, #Local Brands, #Marketing, #BYD, #Electric Vehicles, #Slider, #Elon Musk, #EV, #Tesla, #Branding

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

#Industry, #L'Oreal, #MNC Strategy in China, #Slider, #MNCs, #P&G, #Cosmetics, #Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao, #Garnier

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

#Branding, #Marketing, #Slider, #Intellectual Property, #Marketing Mix, #Counterfeits

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

#Top Chinese Brands, #Slider, #Branding, #Infographic

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

#Richemont, #Chinese Luxury Brands, #Luxury Goods, #Shanghai Tang, #Slider, #Made in China, #Luxury Brands, #David Tang, #Branding

Can Shanghai Tang Become the definitive Chinese luxury brand?

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.

by AmbikaBehal | Apr. 9 2013

#Value Chain, #Branding, #Marketing, #Made in China

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

#Branding, #Brands, #Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy, #Shanghai Tang

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

#Consumers, #Shopping, #Branding, #Brands

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

Understand China from the Inside

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