The Going Gets Tough for MNCs in China
A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing.
| Aug. 20 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.
| Jul. 1 2014
Huawei Takes on the World
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.
| Jun. 16 2014
Can BYD Auto Go Head to Head with Tesla?
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.
| May. 20 2014
In China’s Cosmetics Market Beauty is Pocket Deep
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.
| May. 8 2014
Counterfeiting: Good or Bad?
Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.
| Nov. 18 2013
China’s Top Brands: The Companies Behind the Logos
China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.
| Jul. 8 2013
Can Shanghai Tang Become the definitive Chinese luxury brand?
What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.
| Apr. 9 2013
‘Made in China’ Aims For Sophistication
It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.
| Nov. 19 2012
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012
Searching for an edge
Most people agree that China is losing its labor cost edge. So what will be the country’s next.
| May. 30 2012