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Branding

When Branding Meets Politics: Interview with Shaun Rein

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.

by Dominic Morgan | Mar. 19 2018

Big Blue Dances in the Digital Era: An interview with IBM China’s CMO

Companies are dying fast these days. In the 1950s, the average age of a company on the Standard & Poor’s.

by Liu Sha | Nov. 13 2017

Can China Move Beyond Its Cheap Reputation?

Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.

by Deng Yuanyuan | Jun. 5 2017

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

The Way to Win Market Competition Now

In recent years, globalization has lifted billions of people out of poverty and created vast wealth, but has also spawned.

by Bennett Voyles | Jul. 20 2016

Apple in China: Can it Retain its Shine?

Greater China is now Apple’s number two market after North America.

by Matthew Fulco | Apr. 25 2016

Uniqlo in China: New Threads

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

by Helen Roxburgh | Jan. 19 2016

Taobao and Tmall are Built as “Mono-Category Worlds”

Miko Wormuth, CEO of TWICE Fashion Accessories, on what it takes to build a business from scratch in China and.

by Li Hui | Jul. 21 2015

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

An All-Click-No-Mortar Approach to China’s Fast Fashion Market

Chinese fast fashion brand Handuyishe is beating well-established rivals by focusing exclusively on e-commerce. Why is that a.

by Li Hui | May. 7 2015

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

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