When Branding Meets Politics: Interview with Shaun Rein
One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.
| Mar. 19 2018
Big Blue Dances in the Digital Era: An interview with IBM China’s CMO
Companies are dying fast these days. In the 1950s, the average age of a company on the Standard & Poor’s.
| Nov. 13 2017
Can China Move Beyond Its Cheap Reputation?
Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.
| Jun. 5 2017
Building a Brand Identity to Create a High-Value Company
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
| Aug. 29 2016
How to Create Your Product Differentiation Strategy
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
| Aug. 24 2016
The Way to Win Market Competition Now
In recent years, globalization has lifted billions of people out of poverty and created vast wealth, but has also spawned.
| Jul. 20 2016
Apple in China: Can it Retain its Shine?
Greater China is now Apple’s number two market after North America.
| Apr. 25 2016
Uniqlo in China: New Threads
Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.
| Jan. 19 2016
Taobao and Tmall are Built as “Mono-Category Worlds”
Miko Wormuth, CEO of TWICE Fashion Accessories, on what it takes to build a business from scratch in China and.
| Jul. 21 2015
Marketing in the Moment
Social media can be a great tool for marketing in the moment. Also the worst.
| Jun. 10 2015
An All-Click-No-Mortar Approach to China’s Fast Fashion Market
Chinese fast fashion brand Handuyishe is beating well-established rivals by focusing exclusively on e-commerce. Why is that a.
| May. 7 2015
How Brands are Falling in Love With Chinese Tourists
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.
| Apr. 7 2015