BMW Archives - CKGSB

BMW

#Car Dealerships, #Lower-Tier Cities, #MNC Strategy in China, #EV, #Slider, #BMW

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

#Digital Marketing, #Li Ning, #BMW, #Brand Loyalty, #Social Media, #Apple, #Twitter, #Slider

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

#Sponsorship, #Video Interview, #BMW, #Daniel Kirchert, #Automobiles, #Infiniti, #Nissan, #Chinese Car Market, #Localization, #Slider, #Marketing Strategy

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014