BMW China: Foot to the Floor
BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.
| Jul. 1 2015
Tom Doctoroff on Marketing in the Digital Era
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.
| Nov. 26 2014
#Sponsorship, #Video Interview, #BMW, #Daniel Kirchert, #Automobiles, #Infiniti, #Nissan, #Chinese Car Market, #Localization, #Slider, #Marketing Strategy
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014