Minimalist Consumers Buy Experiences Not Things
| Oct. 9 2017
Statistics show that in the West at least, the long shopping spree is ending.
Networking 2.0 Series: How to Work Your Network
| Aug. 2 2017
In this four-part series, we look at how online social networks are changing the way business is done.
CKGSB Knowledge is the school's quarterly English language publication.Read
Adam Grant on Why Giving is Good
Giving is good, we have all been told. It makes you a good person and it is the right thing.
| Jul. 16 2014
Why Elon Musk Released Tesla’s Patents
Overnight the maverick electric car company became an evangelist of the Open Source philosophy. Why is releasing Tesla’s.
| Jul. 7 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.
| Jul. 1 2014
Huawei Takes on the World
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.
| Jun. 16 2014
Does the Alibaba IPO mark a new stage for Chinese companies in the US?
Does the Alibaba IPO have the potential to change the perception–and fortunes–of other Chinese companies in the US.
| Jun. 10 2014
Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.
| Jun. 9 2014
What You Should Know About the Alibaba IPO
CKGSB Professor Teng Bingsheng, an expert on the Chinese e-commerce sector, walks us through the issues involved in the.
| May. 28 2014
Can Phoenix New Media win over Chinese viewers?
Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.
| May. 15 2014
In China’s Cosmetics Market Beauty is Pocket Deep
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.
| May. 8 2014
Diffusion of Innovation: What Sticks, What Doesn’t and Why
Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.
| May. 6 2014
Box Office Sales: It’s all a Matter of Timing (Part 2)
Last time I discussed how important movie-release timing is to box office sales in the US and how studios.
| Apr. 17 2014
Rolls-Royce in China: Riding on China’s Growth
Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engage.
| Apr. 10 2014