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Minimalist Consumers Buy Experiences Not Things

by Bennett Voyles | Oct. 9 2017

Statistics show that in the West at least, the long shopping spree is ending.

#Consumer Behavior, #Minimalism

Networking 2.0 Series: How to Work Your Network

by Bennett Voyles | Aug. 2 2017

In this four-part series, we look at how online social networks are changing the way business is done.

#Social Media, #LinkedIn, #Networking

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Hiring, ##Corporate Culture, #Slider, #Human Resources, #Business Strategy, #Give and Take

Adam Grant on Why Giving is Good

Giving is good, we have all been told. It makes you a good person and it is the right thing.

by Neelima Mahajan | Jul. 16 2014

#Technology, #Innovation, #Intellectual Property, #Slider, #Patents, #Business Strategy, #Samsung, #Elon Musk, #EV, #Tesla, #Automobiles, #Apple

Why Elon Musk Released Tesla’s Patents

Overnight the maverick electric car company became an evangelist of the Open Source philosophy. Why is releasing Tesla’s.

by Bennett Voyles | Jul. 7 2014

#Branding, #Huawei, #Lenovo, #Globalization, #Marketing, #Chinese Brands, #Slider, #Made in China, #Business Strategy, #Samsung, #Chinese Company

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

#Smartphone, #Business Strategy, #US, #4G, #Branding, #Huawei, #Technology, #Telecommunications, #Chinese Brands, #Electronics, #Slider

Huawei Takes on the World

Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.

by Suzanne Edwards | Jun. 16 2014

#Leadership, #Jack Ma, #Management, #Investment, #Alibaba, ##Corporate Culture, #NASDAQ, #Slider, #Business Strategy, #US, #IPOs

Does the Alibaba IPO mark a new stage for Chinese companies in the US?

Does the Alibaba IPO have the potential to change the perception–and fortunes–of other Chinese companies in the US.

by Bennett Voyles | Jun. 10 2014

#Native Advertising, #Media, #Slider, #Mobile Advertising, #Mobile Apps, #Advertising, #The Economist, #Andrew Rashbass, #Journalism, #E-reading, #Chris Stibbs, #Technology

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

#Teng Binsheng, #Slider, #eBay, #Alibaba, #Business Strategy, #Tmall, #Alibaba.com, #IPOs, #eCommerce, #Jack Ma, #Online Shopping, #Taobao

What You Should Know About the Alibaba IPO

CKGSB Professor Teng Bingsheng, an expert on the Chinese e-commerce sector, walks us through the issues involved in the.

by Randy Wang | May. 28 2014

#CCTV, #Advertising, #Online video, #Youku, #Slider, #Phoenix Media, #Government Control, #Broadcasting, #Pheonix New Media, #Sohu, #Xiaomi

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

#Garnier, #Industry, #L'Oreal, #MNC Strategy in China, #Slider, #MNCs, #P&G, #Cosmetics, #Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

#Research, #Apple, #Slider, #R&D, #Marketing Strategy, #Innovation, #Facebook, #Creativity, #Social Media

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

#Brian Viard, #Movie Industry, #Slider, #Chinese Films, #Invisible Hand Revealed

Box Office Sales: It’s all a Matter of Timing (Part 2)

Last time I discussed how important movie-release timing is to box office sales in the US and how studios.

by Brian Viard | Apr. 17 2014

#Made in China, #Slider, #Rolls Royce, #China Eastern Airlines, #Competition, #Air China, #Aviation, #Private Airlines, #Airlines

Rolls-Royce in China: Riding on China’s Growth

Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engage.

by Neelima Mahajan and Major Tian | Apr. 10 2014

Understand China from the Inside

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