Ad It Up: Advertising Spending in China is Evolving
| Jan. 18 2017
China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.
The Talking Cure: Pay Attention to Counter Narratives
| Jan. 16 2017
Telling and retelling stories is one of humanity’s most durable characteristics: Harvard linguist Michael Witzel has argued that most.
CKGSB Knowledge is the school's quarterly English language publication.Read
First Response: a Crisis Management Strategy for China
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
| Feb. 9 2015
China’s Taxi Apps Fight it Out: Didi Dache vs Kuaidi Dache
A look at China's fast-changing market taxi app market, and how the two big rivals, Tencent-backed Didi.
| Jan. 8 2015
Yidao Yongche: Is China’s Uber Better than Uber?
In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And.
| Jan. 7 2015
CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy
The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a.
| Dec. 2 2014
Tom Doctoroff on Marketing in the Digital Era
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.
| Nov. 26 2014
Coke’s Secret Formula: Cultural Equity
University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
| Nov. 24 2014
How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.
| Nov. 5 2014
Learning from Market Entry: Keep Your Entrants Imaginary
What industry incumbents can learn from the forces that guide market entry.
| Oct. 28 2014
The Secret Ingredient in Successful Innovation
How should would-be entrepreneurs scout for innovation opportunities? The key lies in finding industries with 'friction' and 'information assymetry.
| Oct. 13 2014
Share. Don’t Own: The Sharing Economy Takes Off
Why own when you can share? Understanding the dynamics of the sharing economy which, by some estimates, will become a.
| Oct. 8 2014
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014
Face-off! MNCs versus Chinese Companies
In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies.
| Sep. 9 2014