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Ad It Up: Advertising Spending in China is Evolving

by CKGSB Knowledge | Jan. 18 2017

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

#Mobile Advertising, #Advertising

The Talking Cure: Pay Attention to Counter Narratives

by Bennett Voyles | Jan. 16 2017

Telling and retelling stories is one of humanity’s most durable characteristics: Harvard linguist Michael Witzel has argued that most.

#corporate storytelling, #business storytelling, #organizational storytelling

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#CCTV, #Media, #Food Safety, #Public Relations, #Chinese Market, #Chinese Consumers, #McDonald's, #Crisis Management, #Slider, #Communication, #Social Media

First Response: a Crisis Management Strategy for China

As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

by Jen Swanson | Feb. 9 2015

#Tencent, #Infographic, #Alibaba, #Mobile Apps, #Didi Dache, #Kuaidi Dache, #Slider, #Taxi App

China’s Taxi Apps Fight it Out: Didi Dache vs Kuaidi Dache

A look at China's fast-changing market taxi app market, and how the two big rivals, Tencent-backed Didi.

by Li Hui | Jan. 8 2015

#Slider, #Didi Dache, #Kuaidi Dache, #Yidao Yongche, #Baidu, #Mobile Payments, #Government Regulation, #Uber, #Car Rental

Yidao Yongche: Is China’s Uber Better than Uber?

In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And.

by Major | Jan. 7 2015

#Sharing Economy, #Property, #Gary Hamel, #Amazon, #Slider, #Innovation, #Alibaba, #Digital Marketing, #Shanghai FTZ, #Tesla, #Manufacturing, #CKGSB Knowledge

CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy

The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a.

by CKGSB Knowledge | Dec. 2 2014

#Social Media, #Apple, #Twitter, #Slider, #Digital Marketing, #Li Ning, #BMW, #Brand Loyalty

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

#Cadillac, #Slider, #Coca-cola, #Globalization, #Marketing, #Consumer Behavior

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

#Chinese Market, #Slider, #L'Oreal, #Competition, #Chinese Consumers, #Positioning, #Japan, #Proya, #E-Commerce, #Globalization, #Cosmetics

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.

by Li Hui | Nov. 5 2014

#Alibaba, #Google, #Alipay, #Android, #WeChat, #Invisible Hand Revealed, #JD.com, #Brian Viard, #Foxconn, #Pricing, #eCommerce, #Slider, #Marketing

Learning from Market Entry: Keep Your Entrants Imaginary

What industry incumbents can learn from the forces that guide market entry.

by Brian Viard | Oct. 28 2014

#Nokia, #Dianping.com, #Slider, #Airbnb, #Kodak, #Social Innovation, #Tencent, #Entrepreneurship, #Innovation

The Secret Ingredient in Successful Innovation

How should would-be entrepreneurs scout for innovation opportunities? The key lies in finding industries with 'friction' and 'information assymetry.

by Juliet Zhu | Oct. 13 2014

#General Motors, #Intellectual Property, #Slider, #Environment, #Tesla, #iTunes, #Car Rental, #Airbnb, #Apple, #Sharing Economy, #Business Models

Share. Don’t Own: The Sharing Economy Takes Off

Why own when you can share? Understanding the dynamics of the sharing economy which, by some estimates, will become a.

by Neelima Mahajan | Oct. 8 2014

#Infiniti, #Nissan, #Chinese Car Market, #Localization, #Slider, #Marketing Strategy, #Sponsorship, #Video Interview, #BMW, #Daniel Kirchert, #Automobiles

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

#Xiaomi, #Localization, #Business Strategy, #P&G, #Slider, #Pricing, #Competition, #Chinese Company, #Chinese Market, #IP, #Government Regulation

Face-off! MNCs versus Chinese Companies

In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies.

by Suzanne Edwards | Sep. 9 2014

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