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Africa Calling: How Transsion Rose to Dominate the African Phone Market

by Colin Peebles Christensen | Dec. 3 2018

Shenzhen-based smartphone maker Transsion Holdings has followed an unlikely path to success.

#Transsion Holdings, #Consumers, #Innovation, #Smartphone, #Africa, #Tecno

Brave New Booksellers: E-Book Production, Marketing and Sales

by Bennett Voyles | Mar. 13 2017

The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.

#self-publishing, #E-Books, #Design

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#eCommerce, #Consumer Behavior, #Chinese Consumers

Chinese Consumers Up Their Vanity Spending

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

#Business Strategy, #Adidas

Adidas in China: Chasing First

When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to.

by Chris Russell | Feb. 9 2016

#Retail, #Fashion, #Uniqlo, #Branding

Uniqlo in China: New Threads

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

by Helen Roxburgh | Jan. 19 2016

#Retail, #Adidas, #Nike, #Chinese Market, #Under Armour, #Slider

Is Under Armour the Underdog in the Chinese Sportswear Market?

An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.

by Major | Oct. 14 2015

#Taobao, #Starbucks, #Consumer Behavior, #Tmall, #Digital Marketing, #Chinese Consumers, #Luxury, #Slider, #Brand Loyalty, #Social Media

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

#MNC Strategy in China, #EV, #Slider, #BMW, #Car Dealerships, #Lower-Tier Cities

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

#Retail, #Marketing Strategy, #Big Data, #Brand Loyalty, #Subscription Economy, #Slider

The Subscription Economy: Why Subscriptions are More Popular than Ever

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.

by Bennett Voyles | Jun. 17 2015

#Slider, #Meizu, #Lei Jun, #Branding, #Weibo, #Social Media, #Xiaomi, #Marketing Strategy, #Twitter, #JD.com, #Infiniti

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

#Competition, #Interviews, #Consumers, #Suning, #Tmall, #Smart Home

China’s Robam Bets Big on the Smart Appliances Market

Zhao Jihong, President of the Hangzhou-based high-end kitchen appliance maker Robam, believes that the future belongs to smart.

by Major | May. 25 2015

#Consumer Behavior, #Google, #Coca-cola, #Brand Loyalty, #The Brave Old World Series, #Slider

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

#Didi Dache, #Kuaidi Dache, #Yidao Yongche, #Slider, #Localization, #Marketing Strategy, #Uber

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

#Xiaomi, #Apple, #Lenovo, #Marketing, #Smartphone, #Fire Phone, #Slider, #LeTV

Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?

Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.

by Major | Apr. 14 2015

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