CKGSB website

CKGSB Knowledge

Marketing

Brave New Booksellers: E-Book Production, Marketing and Sales

by Bennett Voyles | Mar. 13 2017

The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.

Ad It Up: Advertising Spending in China is Evolving

by CKGSB Knowledge | Jan. 18 2017

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

Read

Adidas in China: Chasing First

When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to.

by Chris Russell | Feb. 9 2016

Uniqlo in China: New Threads

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

by Helen Roxburgh | Jan. 19 2016

Is Under Armour the Underdog in the Chinese Sportswear Market?

An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.

by Major | Oct. 14 2015

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

The Subscription Economy: Why Subscriptions are More Popular than Ever

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.

by Bennett Voyles | Jun. 17 2015

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

China’s Robam Bets Big on the Smart Appliances Market

Zhao Jihong, President of the Hangzhou-based high-end kitchen appliance maker Robam, believes that the future belongs to smart.

by Major | May. 25 2015

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?

Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.

by Major | Apr. 14 2015

First Response: a Crisis Management Strategy for China

As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

by Jen Swanson | Feb. 9 2015

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter