Africa Calling: How Transsion Rose to Dominate the African Phone Market
| Dec. 3 2018
Shenzhen-based smartphone maker Transsion Holdings has followed an unlikely path to success.
Brave New Booksellers: E-Book Production, Marketing and Sales
| Mar. 13 2017
The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.
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Chinese Consumers Up Their Vanity Spending
Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.
| Jun. 7 2016
Adidas in China: Chasing First
When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to.
| Feb. 9 2016
Uniqlo in China: New Threads
Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.
| Jan. 19 2016
Is Under Armour the Underdog in the Chinese Sportswear Market?
An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.
| Oct. 14 2015
Making Sense of the Chinese Consumer Revolution
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.
| Jul. 2 2015
BMW China: Foot to the Floor
BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.
| Jul. 1 2015
The Subscription Economy: Why Subscriptions are More Popular than Ever
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.
| Jun. 17 2015
Marketing in the Moment
Social media can be a great tool for marketing in the moment. Also the worst.
| Jun. 10 2015
China’s Robam Bets Big on the Smart Appliances Market
Zhao Jihong, President of the Hangzhou-based high-end kitchen appliance maker Robam, believes that the future belongs to smart.
| May. 25 2015
Brave Old World: The Art of Reviving a Brand
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.
| May. 14 2015
Of Rickshaws, Cats and Uber China
Uber China is going all out to woo customers with quirky promotions. Here’s how.
| Apr. 23 2015
Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?
Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.
| Apr. 14 2015