| Mar. 13 2017
The rise of e-books and reading on digital devices has changed every part on the publishing production chain, affecting.
| Jan. 18 2017
China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.
CKGSB Knowledge is the school's quarterly English language publication.Read
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.
| Jul. 2 2015
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.
| Jun. 17 2015
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
| Feb. 9 2015