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How to Design Your Next Product? Damage It

by Brian Viard | Oct. 27 2020

Professor Viard discusses the benefits of “damaging” a product to create different versions.

Managing the Differences

by Zhou Li | Oct. 21 2020

The relationship between China and the US has been deteriorating further in the past months with escalated confrontational rhetoric and.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Of Risks and a Global Economic Recovery

Philippe Legrain, economist and author of Aftershock and European Spring, on the global economic recovery and the risks that could.

by Liu Jing | Jun. 3 2014

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

The BRICS Countries: An Emerging Actor in Development Cooperation?

  The BRICS countries are becoming a very important player in a rather unlikely arena: development cooperation. Here’s.

by Susana Carrillo and Any Freitas | Apr. 23 2014

Will you pay more for fair trade coffee?

Awareness about socially responsible products is increasing, but are consumers willing to pay a premium for them? Fair trade coffee.

by Neelima Mahajan | Apr. 22 2014

Box Office Sales: It’s all a Matter of Timing (Part 2)

Last time I discussed how important movie-release timing is to box office sales in the US and how studios.

by Brian Viard | Apr. 17 2014

Carl Walter on the fragility in the Chinese banking system

Carl Walter, former COO of JP Morgan in China and CEO of its China banking subsidiary, paints a gloomy picture.

by Beidi Zhang | Apr. 15 2014

Rolls-Royce in China: Riding on China’s Growth

Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engage.

by Neelima Mahajan and Major Tian | Apr. 10 2014

Stephen Roach on the US and China’s Unhealthy Codependency

Stephen Roach, former Chairman of Morgan Stanley Asia, believes that the US and China’s codependency will lead to.

by Major Tian | Apr. 9 2014

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

Contagious: Jonah Berger on why some things catch on

In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind.

by Neelima | Mar. 20 2014

Holding Up an Airline

The peculiar problem of pilot scarcity in China might be resolved with simple economics. From 1968 to 1973 US commercial.

by Brian Viard | Feb. 24 2014

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