CKGSB Knowledge is the school's quarterly English language publication.Read
The idea of an interconnected virtual world is gaining in popularity globally, but there is a possibility that China’s.
| Apr. 7 2022
Digitalization is changing not only the nature of cars, but also the relationship between brands, producers, suppliers and consumers.
| Dec. 3 2021
China’s manufacturing sector has embarked on an ambitious digital upgrade but is still far from a large-scale deployment.
| Nov. 30 2021
Sun Baohong, Professor of Marketing at CKGSB, looks at the vital importance of machine learning to brand positioning and understanding.
| Oct. 29 2021
The ever-wider use of Artificial Intelligence is undoubtedly the next step for business development across the globe—it promises.
| Sep. 3 2021