| Oct. 29 2021
Sun Baohong, Professor of Marketing at CKGSB, looks at the vital importance of machine learning to brand positioning and understanding.
CKGSB Knowledge is the school's quarterly English language publication.Read
Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be.
| Sep. 3 2019
Elena L. Botelho, co-author of the best-seller The CEO Next Door and a partner at leadership advisory firm.
| Jun. 3 2019
In addition to the “black swan”, a term which refers to improbable and unforeseeable events, is the “gray rhino”, an.
| May. 22 2019
Ray Williams shares his insights on how to make teams more productive.
| Apr. 18 2019