CKGSB website

CKGSB Knowledge

All Topics

Branding

Building a Brand Identity to Create a High-Value Company

by Bennett Voyles | Aug. 29 2016

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

#Branding, #Competitive Advantage, #Shine and Rise series, #company culture

How to Create Your Product Differentiation Strategy

by Bennett Voyles | Aug. 24 2016

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

#Branding, #Marketing, #Shine and Rise series

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

Read
#Master Kong, #Public Relations, #Reputation Management, #Slider, #Dark PR

Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King

Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.

by Angela Doland | Jul. 22 2013

#Slider, #Branding, #Infographic, #Top Chinese Brands

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

#360buy.com, #Alibaba, #eCommerce, #Jingdong, #Amazon, #Jingdong Mall, #Slider, #Zara, #Vancl, #E-Commerce, #360 Buy, #Asos, #eBay, #360buy

China’s E-Commerce Companies Go Global

Can China’s e-commerce companies like Jingdong Mall and VANCL replicate their success in international markets? Just a few.

by Iris Mir | Jun. 3 2013

#iPhone, #Slider, #Nokia, #Smartphone, #Android, #China Mobile, #China Telecom, #Apple, #China Unicom, #Huawei, #Coolpad, #Lenovo, #Galaxy, #ZTE, #Samsung

Smartphones For All!

Domestic smartphone brands are gaining popularity in China’s less-developed markets, forcing foreign brands to question their approach It.

by Don Weinland | May. 6 2013

#Chinese Luxury Brands, #Luxury Goods, #Shanghai Tang, #Slider, #Made in China, #Luxury Brands, #David Tang, #Branding, #Richemont

Can Shanghai Tang Become the definitive Chinese luxury brand?

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.

by AmbikaBehal | Apr. 9 2013

#Burger King, #Fast Food, #Pizza Hut, #KFC, #Yum! Brands, #Slider, #East Dawning, #Fast Food in China, #Little Sheep, #Pepsico, #Real Kung Fu, #Yum!

Yum! Brands in China: Colonel Sanders’ Recipe Gone Wrong

Have Chinese consumers lost their appetite for Yum! Brands? The KFC in the food court at Shang­hai’s New.

by Angela Doland | Apr. 3 2013

#Globalization, #Olympics, #Aigo, #Electronics, #Feng Jun, #Formula 1, #Sponsorship

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

#Mao Jihong, #New Luxury, #Chinese Luxury Brands, #Chinese Fashion Industry

Homegrown Style: Mao Jihong’s Quest for the Chinese Luxury Market

Fashion designer Mao Jihong on how one of China’s leading luxury brands made its mark on the mainland Mao.

by Matthew Jukes | Dec. 20 2012

#Branding, #Marketing, #Made in China, #Value Chain

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

#Slider, #Luxury Goods, #Lower-Tier Cities, #Luxury Brands, #Tier-2 Cities, #Tier-3 Cities

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

#Innovation, #Intellectual Property, #Slider, #BYD, #Geely, #Imitation

Taking the Hard Road: Chinese automaker BYD tries to innovate

  Chinese car maker BYD is finding it tough to shift from imitation to innovation. It used to take a.

by Bradley Gardner | Nov. 5 2012

#Branding, #Brands, #Consumers, #Shopping

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

Understand China from the Inside

Subscribe to our monthly newsletter today!