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Branding

Building a Brand Identity to Create a High-Value Company

by Bennett Voyles | Aug. 29 2016

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

How to Create Your Product Differentiation Strategy

by Bennett Voyles | Aug. 24 2016

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King

Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.

by Angela Doland | Jul. 22 2013

China’s Top Brands: The Companies Behind the Logos

China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.

by CKGSB Knowledge | Jul. 8 2013

China’s E-Commerce Companies Go Global

Can China’s e-commerce companies like Jingdong Mall and VANCL replicate their success in international markets? Just a few.

by Iris Mir | Jun. 3 2013

Smartphones For All!

Domestic smartphone brands are gaining popularity in China’s less-developed markets, forcing foreign brands to question their approach It.

by Don Weinland | May. 6 2013

Can Shanghai Tang Become the definitive Chinese luxury brand?

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.

by AmbikaBehal | Apr. 9 2013

Yum! Brands in China: Colonel Sanders’ Recipe Gone Wrong

Have Chinese consumers lost their appetite for Yum! Brands? The KFC in the food court at Shang­hai’s New.

by Angela Doland | Apr. 3 2013

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

Homegrown Style: Mao Jihong’s Quest for the Chinese Luxury Market

Fashion designer Mao Jihong on how one of China’s leading luxury brands made its mark on the mainland Mao.

by Matthew Jukes | Dec. 20 2012

‘Made in China’ Aims For Sophistication

It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.

by Iris Mir | Nov. 19 2012

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

Taking the Hard Road: Chinese automaker BYD tries to innovate

  Chinese car maker BYD is finding it tough to shift from imitation to innovation. It used to take a.

by Bradley Gardner | Nov. 5 2012

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

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