Building a Brand Identity to Create a High-Value Company
| Aug. 29 2016
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
How to Create Your Product Differentiation Strategy
| Aug. 24 2016
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
CKGSB Knowledge is the school's quarterly English language publication.Read
Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King
Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.
| Jul. 22 2013
China’s Top Brands: The Companies Behind the Logos
China’s top brands and the companies behind the logos Banking and insurance, resources, technology and even alcohol producers.
| Jul. 8 2013
China’s E-Commerce Companies Go Global
Can China’s e-commerce companies like Jingdong Mall and VANCL replicate their success in international markets? Just a few.
| Jun. 3 2013
Smartphones For All!
Domestic smartphone brands are gaining popularity in China’s less-developed markets, forcing foreign brands to question their approach It.
| May. 6 2013
Can Shanghai Tang Become the definitive Chinese luxury brand?
What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up.
| Apr. 9 2013
Yum! Brands in China: Colonel Sanders’ Recipe Gone Wrong
Have Chinese consumers lost their appetite for Yum! Brands? The KFC in the food court at Shanghai’s New.
| Apr. 3 2013
Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun
Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.
| Dec. 24 2012
Homegrown Style: Mao Jihong’s Quest for the Chinese Luxury Market
Fashion designer Mao Jihong on how one of China’s leading luxury brands made its mark on the mainland Mao.
| Dec. 20 2012
‘Made in China’ Aims For Sophistication
It’s time to give ‘Made in China’ a makeover. Fifth October was recently designated as Thinkpad.
| Nov. 19 2012
The New Big Spenders
Luxury brands change tactics to drive sales in tier-two and tier-three cities Just a decade ago, Jiefangbei.
| Nov. 16 2012
Taking the Hard Road: Chinese automaker BYD tries to innovate
Chinese car maker BYD is finding it tough to shift from imitation to innovation. It used to take a.
| Nov. 5 2012
Searching for an edge
Most people agree that China is losing its labor cost edge. So what will be the country’s next.
| May. 30 2012