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Branding

VANCL: China’s Clothing Giant Stumbles Back From the Brink

by Deng Yuanyuan | Sep. 12 2016

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

#Apparel, #Marketing, #Chinese Consumers, #Online retail

Build Your Career and Build Your Personal Brand

by Bennett Voyles | Aug. 31 2016

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

#Shine and Rise series, #Personal branding, #Career

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#US, #4G, #Branding, #Huawei, #Technology, #Telecommunications, #Chinese Brands, #Electronics, #Slider, #Smartphone, #Business Strategy

Huawei Takes on the World

Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.

by Suzanne Edwards | Jun. 16 2014

#Journalism, #E-reading, #Chris Stibbs, #Technology, #Native Advertising, #Media, #Slider, #Mobile Advertising, #Mobile Apps, #Advertising, #The Economist, #Andrew Rashbass

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

#EV, #Tesla, #Branding, #Automobiles, #Local Brands, #Marketing, #BYD, #Electric Vehicles, #Slider, #Elon Musk

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

#Formula 1, #Manufacturing, #Rolls Royce, #Ferrari, #Consumers, #Chinese Market, #Automobiles, #Edwin Fenech, #Slider, #Chinese Car Market, #China Strategy

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

#Online Shopping, #Chinese Market, #Taobao, #Garnier, #Industry, #L'Oreal, #MNC Strategy in China, #Slider, #MNCs, #P&G, #Cosmetics, #Revlon, #Branding, #Consumers

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

#Social Media, #Research, #Apple, #Slider, #R&D, #Marketing Strategy, #Innovation, #Facebook, #Creativity

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

#Counterfeits, #Branding, #Marketing, #Slider, #Intellectual Property, #Marketing Mix

Counterfeiting: Good or Bad?

Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.

by Neelima Mahajan | Nov. 18 2013

#Slider, #Sportswear, #Li Ning

Sportswear brand Li-Ning Struggles to Hold it Together

Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning.

by Xin En Lee | Nov. 4 2013

#Slider, #Digital Marketing, #Advertising

Mad Men 3.0: Advertising in the digital age in China

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

by Suzanne Edwards | Oct. 10 2013

#Marketing Models, #Digital Marketing, #Slider, #Marketing Mix

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

#Durairaj Maheswaran, #Nation Equity, #Zhang Kaifu, #Slider, #Competitive Advantage

How can Chinese Companies compete in Global Markets?

Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the.

by Zhang Kaifu | Aug. 7 2013

#Dark PR, #Public Relations, #Reputation Management, #Smear Campaign, #Slider

Smeared! How to Survive a Smear Campaign

For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even.

by Angela Doland | Jul. 23 2013

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