VANCL: China’s Clothing Giant Stumbles Back From the Brink
| Sep. 12 2016
China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.
Build Your Career and Build Your Personal Brand
| Aug. 31 2016
In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.
CKGSB Knowledge is the school's quarterly English language publication.Read
Huawei Takes on the World
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.
| Jun. 16 2014
Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.
| Jun. 9 2014
Can BYD Auto Go Head to Head with Tesla?
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.
| May. 20 2014
Ferrari in China: Turbo Brand
In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.
| May. 14 2014
In China’s Cosmetics Market Beauty is Pocket Deep
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.
| May. 8 2014
Diffusion of Innovation: What Sticks, What Doesn’t and Why
Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.
| May. 6 2014
Counterfeiting: Good or Bad?
Is counterfeiting always bad? China is undoubtedly the world’s biggest market for counterfeit products. From fake Louis Vuitton bags.
| Nov. 18 2013
Sportswear brand Li-Ning Struggles to Hold it Together
Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning.
| Nov. 4 2013
Mad Men 3.0: Advertising in the digital age in China
What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.
| Oct. 10 2013
The Thinker Interview with Philip Kotler, the Father of Marketing
An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.
| Oct. 8 2013
How can Chinese Companies compete in Global Markets?
Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the.
| Aug. 7 2013
Smeared! How to Survive a Smear Campaign
For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even.
| Jul. 23 2013